Key Measurements for Successful Customer Engagement

Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value? Braze has compiled a […]

Media and Marketing News Headlines Update on January 29, 2021

Facebook’s Q4 numbers speak for themselves: $28 billion in revenue with a profit of $11.2 billion. That’s a 31 percent and 53 percent year-on-year increase, respectively. That’s insane. But FB’s ability to mint money isn’t news. Rather, it’s Zuckerberg’s comments on Apple: Apple has “every incentive to use its dominant platform position to interfere with […]