How to Create StoryBrand-Style Unique Selling Proposition (USP)

A unique selling proposition isn’t just about what your product does, it’s also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can […]

MarTech and AdTech News Headlines Update on February 26, 2021

FREELANCING LinkedIn is reportedly working on a marketplace for people to find and hire freelancers. This puts it in direct competition with services like Upwork and Fiverr. It could launch as soon as September. CLUBHOUSE Clubhouse faces a ban in Indonesia. The communications ministry says tech platforms need to register as an Electronic System Operator […]