A unique selling proposition isn’t just about what your product does, it’s also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can […]
FREELANCING LinkedIn is reportedly working on a marketplace for people to find and hire freelancers. This puts it in direct competition with services like Upwork and Fiverr. It could launch as soon as September. CLUBHOUSE Clubhouse faces a ban in Indonesia. The communications ministry says tech platforms need to register as an Electronic System Operator […]
A study by Microsoft found that the typical person’s attention span has dropped to 8 seconds. That’s less than a goldfish’s 9 seconds. For brands, that’s a tiny window for creating the perfect first impression. Customers make decisions based on their emotions. For brands, the trick is identifying how to do it best – especially […]
Prioritizing diversity, inclusion, and belonging (DIB) is essential when creating a world-class workplace. In fact, 39% of new candidates have declined to work at an organization due to a lack of inclusion. Read this article and discover actionable tips to help you attract top candidates. Make your recruiting process more inclusive Write job posts that […]
Discover how to deliver a consistent brand experience, connect with customers where they are, and optimize your business with an assortment of sales channels. Explore the four pillars of a successful omnichannel strategy in this article. Read to learn how your business can deliver a seamless end-to-end digital consumer journey across channels.
In today’s climate, managing the business around a few key performance indicators is make or break. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitored consistently. Read this article to learn how your business can create a solid foundation with the right KPIs.