Caffeine gummies, as the name suggests, refer to caffeine-infused gummy supplements. Caffeine in gummy form is absorbed by the mucosal membrane of the mouth, which accelerates absorption. In fact, one study found that caffeine in gummy form is absorbed 15x faster than coffee.
This product is also trending because gummies are a way to consume a controlled amount of caffeine.
One highly-rated pack of caffeine gummies generates around $12K/month on Amazon.
Caffeine gummies are part of the Caffeine Everything meta trend.
85% of American adults consume caffeinated products every day.
And while coffee remains the most popular form of caffeine intake, we’re seeing increased demand for new caffeine products.
For instance, 4% of Americans say that they consume caffeinated candy.
Other examples of trending caffeinated products include caffeine bars and caffeine protein.
Caffeine is also becoming a common ingredient in skincare products: searches for “caffeine skincare” have doubled over the last 5 years.