Advertising can feel like a complex, brain-squishing task. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Advertising has 3 use cases. It’s hard to do all 3 at the same time, effectively. Pick one for your campaign …
AdTech
Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. Show me where it hurts These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your …
Yes, LinkedIn is primarily a business to business platform. But advertisers forget that behind every thought leader, business owner, or SaaS team member, there’s your everyday business-to-consumer (B2C) shopper. Plus, most of them have high purchasing power, and according to LinkedIn, they come to the platform with a more “intentional,” consumer-friendly mindset. OK, so… Should …
We’ve all been there. You just produced a campaign, ads are live, people are visiting the landing page for your product… But nobody’s buying. It all seemed so perfect in your head—until the sales numbers proved you wrong. What now? Much like a doctor asking you questions to diagnose a sickness, you want to narrow …
Maybe it’s not enough to pop the champagne, but some important landmarks have been crossed. Came to see the GPT Bing reached 100M active users for the first time, just one month after releasing its AI-powered search engine. Of course, the company acknowledges that a million new Bing preview users “boosted” the road to 100M, …
Ever seen the claims about how people use TikTok as a search engine? Well, the app has been listening. And now, TikTok is putting on goggles and diving into the search ad market. Somewhere between Google and Microsoft Advertisers will be able to bid to keywords and phrases just like on Bing or Google, but …
It’s OK – you won’t need tissues for this one. Looking fresh Google announced its “new and improved” Trends portal which brings a new, refreshed look and a bunch of new perks like… Real-time trends on the home page that update every hour. Links connecting trending topics to relevant articles. Highlights on what’s trending in …
Oh look at that… another retailer getting in on advertising. Best Buy’s in-house company, Best Buy Ads, is launching a self-service ad platform called My Ads. And we’re making our best “surprised” face… What’s inside This dedicated ad platform lets you purchase, plan, view, and manage select campaigns on the Best Buy network. Advertisers should …
Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you… Look mom, no code If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required. Pretty cool. If you’re interested in setting it up, …
Not sure about you, but today’s first update makes us want to reach for the suitcase… Just in time for summer vacation Google is rolling out travel goals to Performance Max to help users drive more direct hotel bookings. The campaign creates ads for multiple formats and channels including Maps, Search, YouTube, and soon-to-be-released Hotel …
