Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …
This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …
… It looks like revenue.” Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use …
Not only is the streaming service from the House of Mouse bigger than Netflix after just three years… It’s already building its ad business, too. When? The Disney+ ad-supported plan will launch starting December 8 2022, and it’s priced at $7.99/month. What this means for advertisers: To be frank, it doesn’t mean much yet. Disney …
Maybe you wouldn’t get sick of watching your ads over and over, but your customers might… So YouTube is rolling out their new Target frequency feature globally for YouTube campaigns. The new feature lets advertisers show ads to users up to four times per week. YouTube promises their systems will optimize for maximum unique reach …
When you tap into the copywriting world, you quickly realize that there’s more to it than you might think. Ad copy, landing page copy, video sales letter copy, etc. all require different approaches, and often a particular skill set. Luckily, there are rules that apply to every piece of copy. This post in the Copy …
It seems like there are always new questions about Google’s ad channels. Today, we got answers to two of them: one about local SEO, and one about Search Ads. How many reviews do you need to start ranking locally? According to a recent study, 10 reviews should provide a ranking boost for local results. The …
Good news for people who use their flat-screens for… not watching TV. YouTube just announced it’s bringing Shorts to TV screens, allowing users to watch and navigate popular short-form video content with their remotes. Short and narrow: The vertical format of Shorts doesn’t fit wide screens, of course, so videos will appear centered with a …
The season of advertising ups and downs continues. Netflix, close your ears: Roku reported revenues “substantially below market estimates” in what’s traditionally been a strong revenue season. Roku’s failure to meet expectations doesn’t offer much hope to Netflix, which launched its ad-supported tier yesterday… or to Disney+, which plans to launch its own next month. …
TikTok knows you’ll take their research with a grain of salt. So they commissioned a number of research companies to study the effectiveness of TikTok Ads and called it TikTok Works. Suggestive much? Jokes aside, here’s what they found… Packaged goods are crushing it: According to Nielsen, TikTok successfully drives sales with paid media, especially …
