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MarTech and AdTech News Headlines Update on November 10, 2021

Cyber security content isn’t dull It might be a corporate space, but cybersecurity brands are producing content that truly stands out. As more of our daily life moves online, cybercrime, ransomware and other hacking attacks become a larger issue. Generally, the message from cybersecurity providers is the same: “We will protect your business and personal …

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The Guide to Contextual Advertising

Contextual advertising is a targeting method that leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner. Rather than targeting ads based on user behaviour, ads are served based on the environment in which the ad appears. Inside this article, you will learn what contextual advertising is, how …

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Build a sustainable audience-first approach to video advertising

Privacy by default is the new normal due to new regulations, consumer sensitivities, and platform restrictions. Advertisers need to keep up with the ever changing identity landscape and embrace a portfolio of targeting strategies to reach consumers. Learn about new identity solutions gaining traction, why CTV will remain an important piece of any audience strategy, …

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The Future of TV Report: Connected TV and Linear TV Move Closer Together

Consumers are telling us that connected TV (CTV) is part of their daily lives. In fact, for a large majority of American viewers streaming has become the core means of ‘watching TV’ — as 80 percent of TV viewers say they watch either subscription services, ad-supported services, or virtual MVPDs (vMVPDs) weekly or more often. …

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