AdTech

Cyber security content isn’t dull It might be a corporate space, but cybersecurity brands are producing content that truly stands out. As more of our daily life moves online, cybercrime, ransomware and other hacking attacks become a larger issue. Generally, the message from cybersecurity providers is the same: “We will protect your business and personal …

There’s no better time than now to embrace audio advertising. There’s been rapid growth in audio content available for streaming, and today’s connected consumer spends over 6 hours per week listening to digital audio. With programmatic audio advertising, you can connect with a growing audience in today’s highly mobile and connected consumer environment, right in …

With the recent release of the iPhone 13 came the usual hype about its camera capabilities. For years, Apple has been marketing itself as offering the regular person the tools to shoot photos and videos like a pro. While the iPhone costs a fraction of a professional camera, does using it in place of a …

Contextual advertising is a targeting method that leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner. Rather than targeting ads based on user behaviour, ads are served based on the environment in which the ad appears. Inside this article, you will learn what contextual advertising is, how …

Privacy by default is the new normal due to new regulations, consumer sensitivities, and platform restrictions. Advertisers need to keep up with the ever changing identity landscape and embrace a portfolio of targeting strategies to reach consumers. Learn about new identity solutions gaining traction, why CTV will remain an important piece of any audience strategy, …

The pros and cons of content personalisation These days, content personalisation is taking on a whole new level. More than just addressing customers by their first name, brands and marketers are trying to offer a unique and distinct user experience for every individual that interacts with their brand — based on specific demographic information. AI …

Keeping up with the moment Moment marketing can make a marketer’s job a lot easier. Instead of coming up with unique campaigns, they can build collateral and messaging around big events. It’s not a completely easy marketing strategy though. You need to relate your brand to trending topics and keep it lighthearted if possible. Forging …

Consumers are telling us that connected TV (CTV) is part of their daily lives. In fact, for a large majority of American viewers streaming has become the core means of ‘watching TV’ — as 80 percent of TV viewers say they watch either subscription services, ad-supported services, or virtual MVPDs (vMVPDs) weekly or more often. …

Why case studies work When it comes to marketing, real-life testimonials about your product will always be more effective than a snappy slogan or clever animation. Consumers trust other consumer experiences over brand promises, especially when there’s a human angle. Asking the right questions The key to producing a successful case study or testimonial is …

How do you write an effective blog? When it comes to content marketing, most strategy suggestions are: start with a blog. This is all well and good but how do you write a good, or great, blog? Generally, the rule is to write about what you know to stay authentic and interesting to your audience. …