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Alphabet: New GA4 suggested audience, affiliate links, affiliate marketing system coming to Shorts

Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …

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Privacy: WebKit Browser’s JavaScript Cookie set to remove in 7 days of browser use by default

This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …

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Google: There’s a new performance forecasting tool for Video, plus other stuff you should know

… It looks like revenue.” Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use …

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Advertising: Disney+ is hot on Netflix’s tail and ready to launch its own ad-supported subscription

Not only is the streaming service from the House of Mouse bigger than Netflix after just three years… It’s already building its ad business, too. When? The Disney+ ad-supported plan will launch starting December 8 2022, and it’s priced at $7.99/month. What this means for advertisers: To be frank, it doesn’t mean much yet. Disney …

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YouTube adds frequency capping, you can use first-party data for TV ads, and more

Maybe you wouldn’t get sick of watching your ads over and over, but your customers might… So YouTube is rolling out their new Target frequency feature globally for YouTube campaigns. The new feature lets advertisers show ads to users up to four times per week. YouTube promises their systems will optimize for maximum unique reach …

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Advertising: Bad news for streaming ads, Stripe downsizes, and Etsy beats expectations

The season of advertising ups and downs continues. Netflix, close your ears: Roku reported revenues “substantially below market estimates” in what’s traditionally been a strong revenue season. Roku’s failure to meet expectations doesn’t offer much hope to Netflix, which launched its ad-supported tier yesterday… or to Disney+, which plans to launch its own next month. …

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TikTok: New studies demonstrate where TikTok is most effective

TikTok knows you’ll take their research with a grain of salt. So they commissioned a number of research companies to study the effectiveness of TikTok Ads and called it TikTok Works. Suggestive much? Jokes aside, here’s what they found… Packaged goods are crushing it: According to Nielsen, TikTok successfully drives sales with paid media, especially …

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