… and no, structuring campaigns in an Ads Manager is not it. As Julian Shapiro points out in his thread, the most important characteristic of a successful marketer is curiosity. Most people still don’t know how to hire. I’ve messed up enough times to feel strongly about one thing now: The best employees I’ve worked …
Better pull the rakes and some trash bags out of the shed. It’s time to clean the backyard… What’s going on: Google published more info about their “helpful content” update. It rolls out within the next two weeks, and will introduce a new sitewide signal that identifies low-value content. How it works: Any website that …
The digital media landscape may find new ways to evolve, but one thing remains constant: the importance of ads. Paid ads are still the leading channel for monetization across the board (Google has been on top for quite a while). But over the years, our approach to how we benefit the most from ads has …
Pushing your content up search results pages can feel like a Sysyphian task. You work so hard to increase your page rankings… only to see them fall back down again. That’s because Google constantly ranks content based on relevance. And it determines content relevancy in many ways, including: Does your page mention the search query? …
Like they say, everyone’s different. What works for some, doesn’t for others. Amazon’s no exception… It’s not a local thing: According to a recent Borrell survey, only 3% of local advertisers use Amazon ads to promote their brands, compared to the 36% that use Google and the 58% that use Facebook. No surprises here, since …
Today’s Google updates are a mix of good news, and not-so-good news. Let’s start with the good news first… New connected TV (CTV) options for Display and Video 360: Google has introduced three new features that could improve your CTV ad reach and measurement: Guaranteed audiences backed by Nielsen Digital Ad Ratings (DAR) helps ensure …
… But yours don’t have to be. If you’re writing a blog post about Facebook Ads, for example, the last thing somebody wants to read is: Facebook Ads are one of the most popular ways to get customers these days. Yawn. And yet… general, sleepy introductions like this infest most of the content space. You …
In marketing, when your results look too good to be true… they usually are. And one thing you should pay attention to when running video ads on Meta is ThruPlay. ThruPlay measures video ad engagement. Meta counts a view as a ThruPlay if a user watches at least 15 seconds of your video. “But what …
The distance between “I want that” and “Thanks for your order” just got a lot shorter. Pinterest launched their hosted checkout experience for Shopify merchants, and it cuts several steps out of the buyer’s journey. Browse, click, buy: Now users can select items, sizes, and colors, and add payment and shipping details… all without leaving …
Shiny new marketing toys just arrived in time for the holidays… Taking ads up a notch: Twitter announced several features that could help you better track ad performance and conversions, including: Updated Twitter Pixel. Now the platform tracks actions like “add to cart” and more. Conversions API (CAPI). You’ll finally be able to track Twitter’s …