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Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …

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Your products may get more visible on Google, plus an Ads update

Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …

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Product photography ideas that will make your ad campaigns and websites pop

Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …

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New examples of invalid ad traffic, plus additional updates

Behind-screen pop-up ads? Invalid. Hidden ads? Invalid. Google has been flagging these and other tactics so advertisers don’t have to pay for no-intent engagement. That’s helpful: And now the company just revamped their Traffic Quality website with more examples of invalid traffic, along with animations to help you visualize the examples. What is invalid traffic? …

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Coming soon: Managing multiple ad channels from Microsoft Ads’ dashboard

Your campaigns may be smart… But are they “running ads on Instagram, Facebook, and Google from Microsoft’s dashboard” smart? Is this… synergy? The new Smart Campaigns feature will help you run ads across all four advertising platforms from a single interface. Microsoft says their AI will “automatically optimize budget for best performance from across all …

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Guess who has the most engaging ads?

Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …

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