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Book Summary: Rich Dad, Poor Dad – What the Rich Teach Their Kids about Money – That the Poor and the Middle Class Do Not!

Combining autobiography and personal advice, Rich Dad, Poor Dad (1997) outlines how you can become financially independent and wealthy. The author argues that what he teaches in this New York Times best seller are things we’re never taught in society, and that what the upper-class passes on to its children is the necessary knowledge for …

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E-commerce apps ad spending drops

Looks like budget cuts have reached the e-commerce SaaS industry… According to a new AppsFlyer report, ad spend for e-commerce apps went down by more than 50% globally compared to last year. $6.1B spent by eCommerce app marketers on user acquisition worldwide from July 2021 to July 2022. However, this represented a significant 50% drop …

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Want to increase customer loyalty and retention? Try handwritten notes

Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …

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6 simple tips for improving your e-commerce store presence in search results

Making your products visible in search results is no easy feat… But who can provide better tips than Google itself? The company released a helpful video that outlines best practices for making your product visible in search results. Let’s get ranking… 1 – Make sure your products are indexed. Google relies on crawlers to locate …

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Your products may get more visible on Google, plus an Ads update

Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …

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[Book Summary] Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

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Effective strategies and insights to scale marketing in other regions

Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.

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How you can use loss leader pricing to boost the average order value for your store

Have you ever thought about pricing some of your products lower than market value? Wait… wait… what? It sounds crazy, we know. But store owners often price their products low so they can attract customers and upsell products which pay off the low-priced product. This is called loss leader pricing. And it’s a strategy you …

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[Book Summary] Stand Out: 5 key skills to advance your career

You’ve heard it before: The skills that matter most in a world where intelligent machines take over routine tasks are soft skills, including emotional intelligence. Robots still have a long way to go until they can be empathetic team players. And as workplaces become more ethnically, culturally and linguistically diverse, self-awareness, empathy and the ability …

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