Article Summary: With Goals, FAST Beats SMART by Donald Sull and Charles Sull

Goals that are SMART (“specific, measurable, achievable, realistic and time-bound”) aren’t, in fact, the most intelligent choice for your firm – so say strategy consultant Charles Sull and management lecturer Donald Sull in this research-laden MIT Sloan Management Review article. For best results, the Sulls urge, set FAST goals: “frequently discussed, ambitious, specific and transparent.”