Think of someone in your head who’s an ideal customer. They might be a past client or someone you’ve tried selling to. Got it? Now, proceed with the following questions.
You’ve been working hard on an idea—maybe even moonlighting your day job—and are almost ready to take the plunge. While I might not know all the details of your new business, I do know this: Starting a business is hard work, no matter what your circumstance. I’m proud of you for getting this far. All […]
You know an LED display would transform your venue, spectacular, digital out-of-home advertisers, or digital billboard for the better: captivating audiences with fresh, cutting-edge visual experiences that command attention, drive engagement, and bolster the bottom line. But a next-gen digital display doesn’t come cheap. So how do you justify the investment? That’s where programmatic advertising […]
Sure, Affluenza is a polemic, but it’s a powerful one. Sure, some of the book’s more startling factual assertions are, on closer examination, somewhat distorted. But this is a call to arms, not a scholarly dissection. By depicting our consumer culture as a deadly epidemic, the authors provide a metaphor that simply and intuitively captures […]
E-commerce has been growing steadily over the past two decades, and the current situation has only accelerated this tectonic shift from brick-and-mortar retail to online commerce. Today’s summary affords you a glimpse of what’s in store for both consumers and companies vying for their business. Retail’s future is both bright and harsh. Yet companies that […]