A recent digital-readiness assessment found that 49% of U.S. shoppers purchase CPGs online. That rate is impressive, but even more impressive is the prediction that in as few as five to seven years, 70% of consumers will have converted, bringing 2022’s online grocery spend to a potential $100 billion. Because the transition is occurring at […]
When there are dashboards for almost everything, it can be hard to distinguish between the numbers that improve your bottom line and those that just distract. When the days of retail ended, customers let go of the personalized experiences that defined shopping. With online shopping now a norm, the best brands are rediscovering how to […]
The power of the case study The humble case study is a useful tool for content marketers to show the real-world success of products and services. Done correctly, it combines storytelling, humour, emotional pull, and measurable results. Think of them as business level consumer reviews. There is a process to follow through: Problem, Solution followed […]
Think of someone in your head who’s an ideal customer. They might be a past client or someone you’ve tried selling to. Got it? Now, proceed with the following questions.
You’ve been working hard on an idea—maybe even moonlighting your day job—and are almost ready to take the plunge. While I might not know all the details of your new business, I do know this: Starting a business is hard work, no matter what your circumstance. I’m proud of you for getting this far. All […]
You know an LED display would transform your venue, spectacular, digital out-of-home advertisers, or digital billboard for the better: captivating audiences with fresh, cutting-edge visual experiences that command attention, drive engagement, and bolster the bottom line. But a next-gen digital display doesn’t come cheap. So how do you justify the investment? That’s where programmatic advertising […]