Justify the Digital Display’s ROI with Programmatic Advertising

You know an LED display would transform your venue, spectacular, digital out-of-home advertisers, or digital billboard for the better: captivating audiences with fresh, cutting-edge visual experiences that command attention, drive engagement, and bolster the bottom line. But a next-gen digital display doesn’t come cheap. So how do you justify the investment? That’s where programmatic advertising …

Book Summary: Affluenza – The All-Consuming Epidemic by John de Graaf, David Wann and Thomas Naylor

Sure, Affluenza is a polemic, but it’s a powerful one. Sure, some of the book’s more startling factual assertions are, on closer examination, somewhat distorted. But this is a call to arms, not a scholarly dissection. By depicting our consumer culture as a deadly epidemic, the authors provide a metaphor that simply and intuitively captures …

Book Summary: Reengineering Retail, Post-Digital by Doug Stephens

E-commerce has been growing steadily over the past two decades, and the current situation has only accelerated this tectonic shift from brick-and-mortar retail to online commerce. Today’s summary affords you a glimpse of what’s in store for both consumers and companies vying for their business. Retail’s future is both bright and harsh. Yet companies that …