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Email marketing is coming, Amazon is opening up to third-party sellers, and more

You can’t see it, but we’re opening our arms as wide as we can because today’s news is thiiiiiiis big… It’s really happening: Email marketing is rolling out to all registered US sellers in early 2023 and will allow you to target: Repeat customers – ordered more than once in the last 12 months. High-spend …

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Product photography ideas that will make your ad campaigns and websites pop

Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …

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How Omnichannel Selling boost retail efficiency and profit?

Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. It’s a …

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