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How brands can reach the new modern grocery consumer

The takeover of omnichannel grocery marketing isn’t surprising. What may be surprising is the diversity of today’s omnichannel platform. This article survey investigated constantly evolving omnichannel solutions, revealing four major consumer shifts. This article presents how the composition of the e-commerce shopper has evolved during the pandemic. From what-to-what may defy expectations, indicating why grocery …

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MarTech and AdTech News Headlines Update on March 31, 2022

The complete mobile UX Smartphone usage is ubiquitous. But how do marketers create smartphone content that moves beyond just how it looks (UI), towards the entire user experience (UX)? It’s possible to create immersive and intuitive mobile experiences, but only if you consider things like navigation, vertical formats, simplicity and accessibility. Smartphone traffic Getting your …

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Rapidly Trending Topics, Insights, and Analysis Update on March 30, 2022

Ceremonial Cacao Ceremonial cacao, also known as ceremonial-grade cacao, is made from 100% pure Criollo cacao beans. (Which is often consumed in powdered form.) The product is trending largely due its potential mood-altering properties. Specifically, Criollo cacao beans are high in valeric acid. Which is thought to stimulate dopamine release. What’s next Ceremonial cacao is …

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Produce High-performing Sales-enablement Content with Effective Collaboration between Sales and Marketing

Looking for guidance to overcome existing knowledge gaps, strategic disconnects, and process-related obstacles between these two teams in your organization? Build a Stronger Pipeline With Content, this article offers expert advice and actionable techniques to help you: Clarify goals, individual roles, and shared content responsibilities Break down siloes to unite sales and marketing team efforts …

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Rapidly Trending Topics, Insights, and Analysis. Update on February 23, 2022

Mandelic Acid Mandelic acid is an alpha hydroxy acid used to exfoliate the skin. This product is growing especially quickly on Amazon. For example, a popular mandelic acid by The Ordinary generates an estimated $13K per month on Amazon (AMZscout). Paula’s Choice, By Wishtrend and Dear Klairs are trending startups that manufacture and sell mandelic …

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Rapidly Trending Topics, Insights, and Analysis. Update on January 26, 2022

Osmanthus Osmanthus is an herb native to East Asia, where it is used for tea and traditional medicine. But the essential oil version of osmanthus is increasingly used for its potential skincare and emotional well-being benefits. In fact, osmanthus essential oil sales are projected to increase to $1.4B by 2026 (CAGR of 8.7%). And there …

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