Small and mighty: How independent retailers navigated the holidays

Amina Ahmad has had trouble with wax. Ahmad is the founder of Handmade Habitat, a small business that makes natural soy wax candles and beauty goods based out of Washington, D.C. In recent years, Ahmad said, the price of raw materials that go into her products has dramatically jumped. When the Trump administration took office …

How to get more clients for the design agency

For many design agencies, finding a steady stream of new clients can be almost as difficult as discovering the fountain of youth or catching the chupacabra. So to help you stop searching and start booking more business, we’ve compiled six proven strategies for finding more clients. This article will cover everything from optimizing processes to …

5 Strategies to Meet the Demands of Holiday and Beyond

Throughout the 2020 holiday season, brands needed to continually pivot to serve customers’ fluctuating needs — and holiday 2021 is shaping up to be no different. But while it’s vital to drive sales during the remainder of the fourth quarter, a more pressing concern is the future, as you look toward 2022 and a rapidly …

The SMS Marketer’s Guide to Customer Loyalty and Retention

Customer retention is one of the most important KPIs at the center of every business. Research shows that, on average, you can convert 5-20% of visitors into customers, but it’s six to seven times cheaper to nurture returning customers than to acquire new ones. Brands that focus on customer retention strategies increase ROI, boost loyalty, …

Cross-Channel Marketing Study highlighting new opportunities for engagement

Discover what consumers think of personalized messages (and why marketers aren’t delivering) in Cordial’s new cross-channel marketing study filled with insights from consumers & marketers, examples of brands getting it right, and exclusive eCommerce benchmarks. KEY TAKEAWAYS: SMS represents incredible, largely untapped potential Marketers can improve performance by sending fewer, yet better messages 89% of …