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Why Investing in and Optimizing Recipe Content Is More Critical

Consumers used to turn to their favourite brands and grocery stores for help in finding the best kid-favourite recipe, providing step-by-step instructions on planning a weekly menu, or setting an elegant table for the holidays. As online grocery shopping has increased, online intermediaries and digital-first grocers are boxing brands and grocers out, dictating the terms …

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Media and Marketing News Headlines Update on October 07, 2020

Testing your digital content The beauty of digital content and advertising is you can evaluate its performance before you fully launch your campaign. A/B testing allows you to receive feedback directly from the people who matter — potential customers. Essentially, you’re tweaking different aspects of your creative (headlines, colours, CTAs) to see which is more …

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Justify the Digital Display’s ROI with Programmatic Advertising

You know an LED display would transform your venue, spectacular, digital out-of-home advertisers, or digital billboard for the better: captivating audiences with fresh, cutting-edge visual experiences that command attention, drive engagement, and bolster the bottom line. But a next-gen digital display doesn’t come cheap. So how do you justify the investment? That’s where programmatic advertising …

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Book Summary: Affluenza – The All-Consuming Epidemic by John de Graaf, David Wann and Thomas Naylor

Sure, Affluenza is a polemic, but it’s a powerful one. Sure, some of the book’s more startling factual assertions are, on closer examination, somewhat distorted. But this is a call to arms, not a scholarly dissection. By depicting our consumer culture as a deadly epidemic, the authors provide a metaphor that simply and intuitively captures …

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