How Retailers Prepare for the 2020 Holiday Season Amid COVID-19 Pandemic

What once was expected to yield retailers’ biggest boost in sales for the year, the holiday season could look a lot different in 2020. The online shopping surge sparked by the pandemic changed consumer habits, perhaps forever. And with the holiday season on the horizon, retailers need to prepare. Retailers can use the lessons learned …

5 Operational Strategies for Successful Omnichannel eCommerce

Today’s retail customers are demanding. However, the complexity of the technology and the skills needed to achieve true omnichannel operations and experiences have been holding many retailers back. Fortunately, there are unified omnichannel eCommerce platforms on the market today that can significantly simplify the technology aspect, make scaling easy and provide all the critical components …

Why Investing in and Optimizing Recipe Content Is More Critical

Consumers used to turn to their favourite brands and grocery stores for help in finding the best kid-favourite recipe, providing step-by-step instructions on planning a weekly menu, or setting an elegant table for the holidays. As online grocery shopping has increased, online intermediaries and digital-first grocers are boxing brands and grocers out, dictating the terms …

How Brands Can Meet New E-Commerce Expectations

As COVID-19 upended consumers’ lives, a host of new shopping behaviours have emerged. While some behaviours were driven by necessity, an interesting phenomenon has occurred: people found they prefer many of these new options, such as working remotely from the comfort of their home and found favour with shopping online. Forward-thinking brands must reconsider how …

Media and Marketing News Headlines Update on October 07, 2020

Testing your digital content The beauty of digital content and advertising is you can evaluate its performance before you fully launch your campaign. A/B testing allows you to receive feedback directly from the people who matter — potential customers. Essentially, you’re tweaking different aspects of your creative (headlines, colours, CTAs) to see which is more …

Email Marketing for Retailers to Maximize ROI

Despite its struggles in recent years, the retail industry continues to evolve and thrive. In the US, year-over-year retail sales were up 5.8% as of December 2019—led by online retailers, whose sales rose by an impressive 19.2%. Smart retailers know the key to continued success is keeping up with increased consumer expectations around the retail …