Skip to Content

Media and Marketing News Headlines Update on October 07, 2020

Testing your digital content The beauty of digital content and advertising is you can evaluate its performance before you fully launch your campaign. A/B testing allows you to receive feedback directly from the people who matter — potential customers. Essentially, you’re tweaking different aspects of your creative (headlines, colours, CTAs) to see which is more …

Read More about Media and Marketing News Headlines Update on October 07, 2020

Justify the Digital Display’s ROI with Programmatic Advertising

You know an LED display would transform your venue, spectacular, digital out-of-home advertisers, or digital billboard for the better: captivating audiences with fresh, cutting-edge visual experiences that command attention, drive engagement, and bolster the bottom line. But a next-gen digital display doesn’t come cheap. So how do you justify the investment? That’s where programmatic advertising …

Read More about Justify the Digital Display’s ROI with Programmatic Advertising

Book Summary: Affluenza – The All-Consuming Epidemic by John de Graaf, David Wann and Thomas Naylor

Sure, Affluenza is a polemic, but it’s a powerful one. Sure, some of the book’s more startling factual assertions are, on closer examination, somewhat distorted. But this is a call to arms, not a scholarly dissection. By depicting our consumer culture as a deadly epidemic, the authors provide a metaphor that simply and intuitively captures …

Read More about Book Summary: Affluenza – The All-Consuming Epidemic by John de Graaf, David Wann and Thomas Naylor

Book Summary: Reengineering Retail, Post-Digital by Doug Stephens

E-commerce has been growing steadily over the past two decades, and the current situation has only accelerated this tectonic shift from brick-and-mortar retail to online commerce. Today’s summary affords you a glimpse of what’s in store for both consumers and companies vying for their business. Retail’s future is both bright and harsh. Yet companies that …

Read More about Book Summary: Reengineering Retail, Post-Digital by Doug Stephens
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

This site depends on revenue from ad impressions to survive. If you find this site valuable, please consider disabling your ad blocker.