MarTech and AdTech News Headlines Update on October 21, 2021

With the recent release of the iPhone 13 came the usual hype about its camera capabilities. For years, Apple has been marketing itself as offering the regular person the tools to shoot photos and videos like a pro. While the iPhone costs a fraction of a professional camera, does using it in place of a …

How Automation and Data-driven Strategy Helps Marketer to Manage Workload

You’re working too dang hard. Marketers everywhere are feeling the burn, and Sailthru has the guide to help you use automation and data-driven strategy to manage your workload with less stress. Learn how you can be less reliant on big companies, all while moving at the speed of your customers, capturing trends, and staying relevant. …

Consumers Reveal Their Commitment to Social Commerce Through Influencers

They’re called social media influencers for a reason. In a recent consumer survey, 95% of respondents said they looked to influencers for product inspiration, and 64% said they followed influencers specifically to learn about new products. So why do only one-third of retail marketing executives call influencer marketing “very” or “extremely” important to their strategy? …

Preventing Fraud in the New World of E-Commerce – A Technology Strategy to Maximize Protection and Minimize Loss

The pandemic fueled a dramatic shift to e-commerce that no one saw coming. By the end of 2020, online shopping in the U.S. had increased by a whopping 44%, with online sales now accounting for 21.3% of total retail sales. In this new world of e-commerce, there’s no dispute that manual identity reviews alone can’t …

How Marketers Can Earn Gen Z’s Attention in an Omnichannel World

As college campuses reopen across the country, members of Gen Z overwhelmingly report a desire to participate in activities they’ve missed. Students are looking forward to “renewing live interactions and connecting outside of their screens,” says Mark Walker, CRO at Student Beans, a youth marketing tech company. For a generation marked by hyper-entrenchment in the …

5 Lessons Grocery Retailers Can Learn from Restaurants and Technologies to Facilitate

As grocery retailers provide more and more restaurant-style offerings, it makes sense to look to the foodservice industry for inspiration on the latest automated solutions that drive their success. From training to compliance to product recalls and more, this new class of automation can help grocery retailers enable operational excellence and address evolving customer demands. …