Deriving Outcomes From Digital Marketing Initiatives

Establishing key performance indicators (KPIs) allows you to focus on specific results, but measuring them helps you gauge your progress. So what’s the difference between ROI and ROAS, and what does it mean for marketing decision-makers? Online advertisers recognize the value of both ROI and ROAS, but revenue-based KPIs are not always easy to calculate. …

Microfulfillment Strategies – Top Priorities for Retailers

COVID-19 has ignited a revolution in e-commerce sales, with YOY growth topping 40% in August 2020. For grocers and other online retailers, explosive consumer demand is a mixed blessing: A booming market puts their fulfillment operations under heavy pressure to match technology-smart rivals. A revolution in microfulfillment delivery operations has helped level the playing field …

Beyond Peak Delivery: Sustainable Shipping Alternatives

The e-commerce market is fast approaching “peak delivery,” and strategic retailers and direct-to-consumer brands are looking for last-mile alternatives that can help them save money, reduce their carbon footprint, differentiate their brands, and satisfy customers. Providing delivery options to e-commerce customers is not only necessary in response to worsening environmental and climate scenarios, but it’s …

4 Strategies to Delivering Personalization at Scale

Retailers know that scaling to a granular level of personalization for all customers is not just a nice to have but an imperative in today’s competitive landscape. In a survey of retail technology and marketing leaders, more than four out of five retail executives (82%) said they believed that it was extremely or very important …

3 Principles Driving Digital Innovation in Retail

Ever-changing customer demands and technology have worked hand-in-hand to transform the retail industry with everything from mobile apps and online shopping to data-driven personalized recommendations and next-day delivery. However, it’s more than just replicated store experiences online. Retailers must leverage digital experiences to enhance their brand, engage customers with unique buying journeys, and open themselves …

Shelf Health: Identifying and Fixing Retail Store Brand Sales

Is there anything more disheartening for a retail brand manager than to tour a store and discover a bare shelf or indifferent facing for his or her product? Solving shelf issues like these is a daunting task. Data alone often reveals little. What about adjacencies? Shelf position? Days of supply? Implementing planogram best practice may …