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Brand Excellence in a World Where Every Impression Is a Brand Impression

To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Yet, many brands struggle to produce engaging content that translates across multiple platforms. The bad news? Consumers are noticing. A recent survey of 1,000 U.S. consumers by Dynata found that 52% of respondents have been deterred from purchasing a product they might otherwise …

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Top 5 Retail Pricing Challenges And How To Solve Them To Drive Purchases

Retail shifts that were already underway have accelerated, with no signs of slowing down. Consumers expect more from their retailers and can shop around until they find it. To stay ahead of the competition, retailers need to reassess pricing strategies to encourage purchasing now and into the future. Changes forced onto retailers by the pandemic …

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Accelerate Omni-Channel Strategy in Retail to Realize Sustainable Growth

How to Turn Your First-Party Data Into a Strategic Business Asset? Changes in consumer shopping behaviors and expectations are leaving retailers with no choice but to transform how they understand and interact with customers. Traditional and digitally native retailers alike are accelerating their omni-channel strategies faster than ever – and are turning to customer data …

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