Skip to Content

Short, long, or animated, video is still growing exponentially with no slowdown in sight

Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …

Read More about Short, long, or animated, video is still growing exponentially with no slowdown in sight

Marketing: Micro-influencer websites are useful but probably not for the reason you think

When Blue Coffee Box was looking for organic traction, they contacted micro-influencer bloggers in the coffee space and asked for reviews. They thought bloggers would write about their product—and that their writing would generate sales. But that’s not what happened. Instead, the blog posts themselves produced $0 in sales. But as review after review were …

Read More about Marketing: Micro-influencer websites are useful but probably not for the reason you think

SEO/Copywritting: When should you use statistics on landing page?

Affirm’s ‘For Businesses’ landing page does a lot of things right, especially below-the-fold. Why? Immediately below-the-fold, you’re not met with paragraphs of generic copy. You’re met with three simple statistics: +85% AOV 20% repeat purchase rate 12.7M+ shoppers For context, Affirm is a buy-now-pay-later business. The three statistics above are some of the core statistics …

Read More about SEO/Copywritting: When should you use statistics on landing page?

eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

Read More about eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

Marketing: 74% of Chief Marketing Officer (CMO) facing budget cuts and 42% think loyalty drop

We don’t mean to spread panic… But we have some interesting data and it’s better to be aware of it than live in the dark. SALESmanago platform surveyed 250 Chief Marketing Officers in the UK, and the main idea that came out is: Marketing needs to take a leaner approach. Here are the stats: 74% …

Read More about Marketing: 74% of Chief Marketing Officer (CMO) facing budget cuts and 42% think loyalty drop
Ads Blocker Image Powered by Code Help Pro

Please allow ads on our site

Looks like you are using an ad blocker. We rely on advertising to help fund our site.