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Top 5 Retail Pricing Challenges And How To Solve Them To Drive Purchases

Retail shifts that were already underway have accelerated, with no signs of slowing down. Consumers expect more from their retailers and can shop around until they find it. To stay ahead of the competition, retailers need to reassess pricing strategies to encourage purchasing now and into the future. Changes forced onto retailers by the pandemic …

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Accelerate Omni-Channel Strategy in Retail to Realize Sustainable Growth

How to Turn Your First-Party Data Into a Strategic Business Asset? Changes in consumer shopping behaviors and expectations are leaving retailers with no choice but to transform how they understand and interact with customers. Traditional and digitally native retailers alike are accelerating their omni-channel strategies faster than ever – and are turning to customer data …

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How to Operationalise and Templatise your Brand to Scale Marketing

To say competitive in 2022, it’s critical to operationalize your brand by establishing the systems, processes, and technology needed to set your team up for success. With the right tools in place, you can empower your organization to scale its marketing activity, extending your brand and maximizing overall productivity. Without operationalizing your brand, you’ll never …

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Omnichannel Journey: The Impact of Store and Brand Loyalty

Evolving shopper behaviors are dramatically shifting the grocery landscape. As food retail decentralizes and shoppers have more options now to get everything on their lists, where does their loyalty lie? We surveyed over 700 consumers to understand the role of loyalty in the omnichannel shopper’s experience, from brand to store and everything in between. In …

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eCommerce essentials for a brand to provide a consistent and positive digital experience

You’ve already started experimenting with eCommerce, but as we enter into 2022, it’s time to take things to the next level. To stay ahead of your competition this year, you’ll need a well-performing site that includes accurate and consistent product imagery, descriptions, pricing, and more. This article will share three tactics you can initiate today …

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From Contact Center to Impact Center: Best Practices for Operationalizing Omnichannel VOC Insights

Your contact center is THE place for gauging the health of your relationship with customers – and identifying and prioritizing improvement opportunities across the enterprise. The contact center is the heart of your customer experience and has the ability to inform and improve the rest of the business. Learn how you can use holistic Voice …

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How to Growth Marketing Automation from Traditional Marketing Funnel to Lifecycle Marketing

Want to Go Beyond the Lead — But Not Sure Where to Start? In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated …

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