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The underutilized audience that can be publishers’ biggest growth potential

A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …

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Snapchat’s whirlwind quarter ends with layoffs and canceled projects

Bend & Snap Snapchat’s innovation knows no bounds. We’ve seen big things coming out of Snap, Inc. in the last quarter — from a new drone, artificial intelligence developments, an augmented reality suite of tools for developers, creator prioritization, and much more. But is the excitement wearing off? Bye, Pixy Snap is reporting plans to …

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Creator burnout is a growing issue

Lifestyles Of The Influential Creators are just like us. They’re hard-working individuals trying to provide for themselves – and they’re also experiencing severe burnout. And despite the glamorous life that many creators seem to have behind the screens, there’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession. …

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New guide to developing resilient strategies just dropped

We’re getting strong Nassim Nicholas Taleb vibes from this one… Time to become antifragile: Meta partnered with Deloitte Consulting to create a Signal Resilience Guide to help marketers take action against signal—also known as data—losses. Meta recommends: Understanding the position of your business. Is your business aware of the shifting landscape? Do you understand what …

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Reels is lagging behind TikTok

Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …

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TikTok rules the Facebook feed

Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …

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