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[Google] From Likes to Leads: Interact with Customers Online: Popular social media analytics tools

Just as there are tools to conduct social listening, there are tools for analytics. Social media analytics tools allow brands to identify trends and gain actionable insights to optimize overall performance. With so much consumer data being posted on social media daily, social media analytics tools have become a critical component in audience analysis, competitive …

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[Google] From Likes to Leads: Interact with Customers Online: Design engaging content for social media

In the video that covered writing for social media in this course, you learned about brand voice, language, and tone for social media content. You also learned that including images and visuals helps attract people to follow you and consume your content. This reading provides additional tips about creating visually engaging content for social media …

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[Google] From Likes to Leads: Interact with Customers Online: Case study for How BLK & Bold found its brand voice

Previously, you learned that brand voice is the distinct personality a brand takes on in a company’s communications. It’s how the attitudes and values of a brand are reflected in public content, including social media content. This case study describes how the founders of BLK & Bold, a coffee company based in Des Moines, Iowa, …

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[Google] From Likes to Leads: Interact with Customers Online: Social marketing on mobile

In this lesson, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favorites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. In this reading, we’ll discuss one of the best ways to engage your social media audience: through …

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[Google] From Likes to Leads: Interact with Customers Online: Respond to social media users

When a customer reaches out to you on social media—whether it’s via direct message, a comment on a post, or any other type of interaction—a reply is usually needed. Sometimes, however, a reply isn’t the best course of action. In this reading, you will learn when to reply and what kind of reply is best.

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[Google] From Likes to Leads: Interact with Customers Online: Popular social listening tools

Now that you’ve made your way through this social media course content, you should be familiar with social listening. As a refresher, social listening refers to the tracking and analyzing of conversations and trends related to your brand. Another way to conduct social listening is simply by listening to your audience. In this reading, you …

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[Google] From Likes to Leads: Interact with Customers Online: Case study for How EatMoveRest improves content with social listening

You learned that one of the benefits of social listening is increased user engagement with a brand. Social listening happens on many social media platforms through a variety of different methods. This case study describes how Erin and Dusty Stanczyk, founders of the Omaha, Nebraska-based healthy lifestyle brand EatMoveRest, successfully incorporated social listening to improve …

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