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Just as there are tools to conduct social listening, there are tools for analytics. Social media analytics tools allow brands to identify trends and gain actionable insights to optimize overall performance. With so much consumer data being posted on social media daily, social media analytics tools have become a critical component in audience analysis, competitive …

Throughout this course, you’ve learned a lot about what content can do for your social media presence. In this reading, you’ll learn how to design a post for your social media pages.

Over 1 billion people in the world have a disability. That’s more than the populations of the United States, Canada, France, Italy, Japan, Mexico, and Brazil combined.

In the video that covered writing for social media in this course, you learned about brand voice, language, and tone for social media content. You also learned that including images and visuals helps attract people to follow you and consume your content. This reading provides additional tips about creating visually engaging content for social media …

Previously, you learned that brand voice is the distinct personality a brand takes on in a company’s communications. It’s how the attitudes and values of a brand are reflected in public content, including social media content. This case study describes how the founders of BLK & Bold, a coffee company based in Des Moines, Iowa, …

In this lesson, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favorites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. In this reading, we’ll discuss one of the best ways to engage your social media audience: through …

As a digital marketer, chances are you’ll hear the term influencer often. An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. If an influencer recommends a product and you buy it, you have been influenced.

When a customer reaches out to you on social media—whether it’s via direct message, a comment on a post, or any other type of interaction—a reply is usually needed. Sometimes, however, a reply isn’t the best course of action. In this reading, you will learn when to reply and what kind of reply is best.

Now that you’ve made your way through this social media course content, you should be familiar with social listening. As a refresher, social listening refers to the tracking and analyzing of conversations and trends related to your brand. Another way to conduct social listening is simply by listening to your audience. In this reading, you …

You learned that one of the benefits of social listening is increased user engagement with a brand. Social listening happens on many social media platforms through a variety of different methods. This case study describes how Erin and Dusty Stanczyk, founders of the Omaha, Nebraska-based healthy lifestyle brand EatMoveRest, successfully incorporated social listening to improve …