A fractional CMO is an on-demand, part-time chief marketing officer. They typically hold the same responsibilities and handle the same tasks as full-time CMOs.
On average, CMOs make approximately $211K/year. Which is why most SMBs and startups can’t afford to hire a full-time CMO.
Whereas fractional CMOs, on average, only make around $130K/year.
What’s Next
Fractional CMOs are part of the On-demand Executives meta trend.
The gig economy is now encompassing senior positions.
In fact, a growing number of companies now list open positions for part-time, virtual or fractional executives (searching for “fractional executive” returns over 130 job postings on Indeed).
Furthermore, a rise in premium talent marketplaces like Toptal and Catalant is supporting this trend by making it easier for companies to find and employ high-end remote talent.