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Hair Styling Powder Niacinamide Serum Rapidly Trending Topics, Insights, and Analysis

Hair styling powder is a men’s hair care product that helps add texture and volume to hair. The product is especially popular among men with thinning hair because it makes their hair look fuller and thicker.

Hair Styling Powder Niacinamide Serum Rapidly Trending Topics, Insights, and Analysis

Hair styling powder has grown partly due to organic and paid social media marketing campaigns (videos mentioning the product have over 748 million views on TikTok).

Slick Gorilla and Osis Plus are examples of trending DTC startups that have recently launched hair styling powders.

What’s Next

Hair styling powders are part of the Men’s Cosmetics meta trend.

Searches for “men skincare routine” have grown by 700% in the last five years.

In fact, demand for male skincare and haircare products is growing 21% YoY. And is expected to soon outpace the shaving and fragrance categories.

This makes male skin and haircare the fastest-growing segment within the male grooming industry.

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