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Heated Eye Mask Rapidly Trending Topics, Insights, and Analysis

Heated eye masks contain a battery-powered heater that can achieve temperatures up to 120 Fahrenheit. Some studies suggest that heated eye masks can help treat dry eyes, an increasingly common issue that largely affects older populations.

Heated Eye Mask Rapidly Trending Topics, Insights, and Analysis

Which is leading to increased demand for this product. For example, one highly-rated heated eye mask generates approximately $12K/month on Amazon.

What’s Next

Heated eye masks are part of the Eye Therapeutics meta trend.

Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.

The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is becoming a leading cause of dry eyes across age groups.

Which is why we’re seeing increased demand for eye therapeutics.

Examples of in-demand eye therapeutics include under-eye patches, eye compressors and eye massagers.

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