Chances are, you already know that building a community has one of the biggest returns for your retention and lifetime value (LTV). So, now that you’ve decided your e-commerce store needs a community, how do you actually build it? And how do you get customers actively engaging with your Facebook Group—or wherever you’re hosting your …
MarTech
What they tell you Hosting a webinar gives you a wide reach, brings you a ton of leads and business opportunities, helps build your brand, etc. What they don’t tell you: You can’t do any of the above if nobody attends. … And that’s what happens with most webinars. They get poor turnout, and therefore, …
So you decided to hire an influencer for your campaign. That’s probably a good idea, since research says 64% of brand marketers will do the same this year. But there’s one question you need to answer… How much cash are you expected to splash? Anna Freer writes that the price of your next influencer depends …
Nothing incentivizes someone to buy like the perception that they’re getting more than what they’re paying for. How exactly do you achieve that? By reminding them about what they actually receive when they buy a product from your store. There are so many different ways to run a product offer. Here are three of our …
Ugh, website popups. They’re intrusive and can interrupt the user experience on your website. And they can be so annoying that Google added them to the list of factors that could lower your rankings. And at the same time—as Kristen McCormick writes—popups do work for some companies. If you apply them right, they can still …
Let’s set the scene: you’ve just launched your brand’s referral program. You’re giving one $5 off coupon for your customer’s next purchase for every friend they refer to your store. “What’s wrong with that?” Well, you’ve actually created a loyalty program. A lot of people use loyalty programs and referral programs interchangeably. But there’s one …
There is no such thing as universally-good copy. Why? Because copywriting is context-dependent. What works on a billboard may not work in a sponsored newsletter ad, and vice versa. We broke down the pieces of context you’ll need before you can write good copy. Our advice? Don’t write anything until you’ve got the following pieces …
Something most people know how to do: Type a prompt into ChatGPT. Something hardly anyone knows how to do: Use AI to generate mockups of stunning landing pages. We’re here to teach you how to do the second one. Over the past month, we spent hundreds of hours diving into AI. Along the way, we …
Sure, mastering the inner workings of online ad channels can make you a smooth operator behind the scenes. But if you want to be a top-level chief marketing officer (CMO), Dave Gerhardt says skillsets alone aren’t enough. You also need to master top notch communication. Let’s see what he means… Control the narrative Marketing is …
You probably know by now that testing different offers will help you increase your conversions—and your ROAS. What many people forget is that you can also move the needle by playing with your shipping offer. Sure, free shipping is great. But maybe a flat-fee shipping rate would increase your average order value. You’ll never know …
