Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …
MarTech
Here’s the bummer of a truth: When promoting brands, marketers often hang onto stuff that worked years ago—and are baffled when they see low returns. To prevent this happening to you, Ross Simonds shared a few marketing trends you need to let go this year to be more profitable. Time to burst some bubbles… #1 …
In copywriting, the difference between mediocre and great can be as simple as a few common mistakes. Unfortunately, mistakes happen to the best of us—even if you’re pretty good at writing copy. Want to rise above everyone else? These are the mistakes to avoid: Focusing on features instead of benefits. Most people don’t care that …
Customers love bundles. What nobody tells you is that a lot of times, at least one item from that bundle gets returned. Don’t worry. There is a workaround, a way to frame your offer so that customers are less likely to return those items. And it has to do with buyer psychology. Here’s what we …
Marketing and Sales are two of the most important departments in any business. They are responsible for creating and maintaining relationships with customers, generating leads, and ultimately driving revenue. However, with the constantly evolving business landscape, the skills required to be successful in these fields are also constantly changing. In this blog post, we will …
The team that writes this newsletter is diverse in nationality, location, and skillset. But the one thing most of us have in common? We’ve sent our fair share of emails. What you’re about to read are insights we shared with each other in a private company channel recently, after critiquing a cold email: Don’t make …
When Google introduced Business Profile (GBP) posts, it probably didn’t intend for people to use them as a social media feature. But guess what? Everyone’s doing it anyway. However, as Darren Shaw points out in his post, your audience on Google is already in a “transactional state of mind.” They want to buy. You should …
Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business. Who is it for? New entrepreneurs looking for a strong start Experienced business owners seeking new ideas Anyone interested in the fundamentals of marketing A proven strategy for …
“Copy is not written. Copy is assembled.” Those are words from the brilliant Eugene Schwartz, and they ring true. Good copy doesn’t come out of nowhere. It’s the result of meticulous work, of assembling winning ideas and promises piece-by-piece. But what are those pieces, exactly? Here are a few of the key ones. Audience information. …
Guess what? Texting customers doesn’t have to be icky. In fact, according to a new study, abandoned cart texts encouraged 38% of shoppers to complete their purchases. It’s OK to ring More than half of the shoppers surveyed said that receiving a WhatsApp or SMS remarketing message helped them to hit the “buy now” button. …
