Niacinamide serums contain a high concentration of niacinamide, a form of vitamin B3. The product balances the skin’s oil production and reduces inflammation, which can help treat and prevent acne.
Niacinamide serums are also increasingly used as anti-aging serums as they can minimize the look of pores and fine lines.
One popular brand of niacinamide serum brings in around $41K/month on Amazon.
Niacinamide serums are part of the Niacinamide for Personal Care meta trend.
Niacinamide is becoming a popular ingredient in hair and skincare products.
And this growing demand for niacinamide-based products is largely due to organic and paid influencer marketing campaigns.
In fact, niacinamide-related videos now have over 230 million views on TikTok.
Trending personal care niacinamide-based products include niacinamide vitamins and niacinamide for hair.