Skip to Content

Critical Insights on Global Marketing Engagement in 2020

This Index reveals critical insights, such as where brands are both strong and weak, challenged, or exposed in their marketing engagement. Find out: How digital marketing performance underscored resilience in 2020 Why regulated industries outperformed other verticals in a turbulent year How executive social media presence and leadership visibility fell short Which digital marketing strategies …

Read More about Critical Insights on Global Marketing Engagement in 2020

How and Why Leading Companies are Embracing a New Approach to Marketing

What are marketers at the world’s most successful brands doing to… become more agile demonstrate ROI get their campaigns out the door, faster …and ultimately, better align strategy to budgeting, planning, and execution? They’re turning to marketing orchestration, a transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data. These …

Read More about How and Why Leading Companies are Embracing a New Approach to Marketing

Media and Marketing News Headlines Update on January 07, 2021

Fighting TL;DR syndrome with visuals Grabbing attention is key in all forms of content marketing. Unfortunately humans are easily distracted. This explains why marketers are looking for visuals — illustrations, graphics or animation — to hook potential customers. Visuals simply engage more than the written word, no matter how much useful information exists in your …

Read More about Media and Marketing News Headlines Update on January 07, 2021

How Creative Automation Can Save Time and Money for E-Commerce Content Marketing Growth

In a recent survey, 66% of U.S. consumers said that ads and social media messaging from brands are repetitive, and 67% want to see greater variety in brand storytelling. But how can you deliver the staggering amount of content that’s needed to meet this demand? The pandemic has created a unique challenge for e-commerce marketers: …

Read More about How Creative Automation Can Save Time and Money for E-Commerce Content Marketing Growth

Creating the Right Omnichannel Strategy for Retail, Automobile and Real Estate Customers

Even before COVID-19, consumer behaviors were constantly evolving, making it difficult for retailers to gauge their strategies. To roll with the changes, many retailers have developed omnichannel strategies that meet consumers where they are and help them feel comfortable and excited about shopping, however they choose to do so. When the pandemic started, some experts …

Read More about Creating the Right Omnichannel Strategy for Retail, Automobile and Real Estate Customers

Insurance and Insurtech News Headlines Update on December 30, 2020

Transmosis CyberOPS and Cysurance have launched a fully integrated bundled cybersecurity liability insurance product coverage with CyberOPS A.I. software and 24/7 live virtual Security Operations Center to enhance small businesses’ protection against cyber attacks and reduce overall cyber liability and financial risk. CyberOPS acts as an outsourced cybersecurity team that will automatically send forensic data …

Read More about Insurance and Insurtech News Headlines Update on December 30, 2020

Three Ways To Develop A Multi Touch Strategy For Connecting With Shoppers

With consumer behavior has changed so significantly, retailers today are faced with a new challenge: connecting with consumers in a non-linear way. Consumers are visiting stores less frequently and spending less time in stores when they do visit. They simply have fewer in-person opportunities to discover new products and brands. Yet they still expect retailers …

Read More about Three Ways To Develop A Multi Touch Strategy For Connecting With Shoppers
Ads Blocker Image Powered by Code Help Pro

Please allow ads on our site

Looks like you are using an ad blocker. We rely on advertising to help fund our site.