Now that Cyber Week has passed, guess it’s back to business as usual, huh? Let’s start with Google releasing interesting updates for three different products. Analytics gets new metrics: Advertisers can now see Views Per Sessions and Average Session Duration in Google Analytics 4 (GA4). Excited to share we have two new metrics available in …
We’ve advertised on lots of platforms throughout the years, particularly on Facebook and in other newsletters. There’s a stark contrast between the two: On Facebook, quantity is high—but quality is low. Although our cost per acquisition on Facebook has often been lower than newsletter partnerships, the cost per engaged reader is much higher. People coming …
Did you know About pages are among the top 10 most visited pages of any website? It’s not surprising. People refer to your About page to get answers to their most vital questions about your brand’s beliefs and values. And as Andy Crestodina’s article shows, the way you design your About page is critical to …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …
Black Friday and Cyber Monday rode off into the horizon, leaving dust to settle. And while it was a record-breaking year in terms of revenue, with Shopify and Amazon reporting their best-ever sales periods, there are other metrics to consider. Not so fast: According to Tinuiti, Google Search Ads rose in sales and orders 16% …
Newsletter This is big. WordPress just launched a new feature allowing you to start and run a newsletter directly from its platform. You can start from scratch, add it to your existing website, and even publish a new issue from your email. Read more: Write and Publish Your Newsletter on WordPress.com BeReal Guess who uses …
According to Adam from Appfigures, you can lift your app to the top of App Store rankings, regardless of its popularity score and effectiveness. And all it takes is knowing where to place your keyword. Here’s what we mean… Adam analyzed how apps rank depending on their keywords. In this case, his example was “gif …
It’s official. You won’t need third-party tools to schedule your posts on LinkedIn for much longer, because the platform is finally launching its own scheduling app. How it works: When creating a post, you can tap the clock icon, which will take you to the scheduling screen. From there, you can choose the exact date …
Customers keep shopping, records keep breaking. Yep, sounds like the holiday season. According to Adobe, this year’s Cyber Monday recorded $11.3B in revenue in the US – 5.8% more than the year before, totalling an estimated $210B this season. All about the discounts: Considering last year’s Black Friday was weaker than the one before, and …
If you haven’t read Murakami, you’ve at least heard of him. He’s penned a number of modern classics, like 1Q84 and Norwegian Wood. A movie called Drive My Car, based on one of his short stories, won the Oscar for Best International Feature Film this year. In other words, Murakami knows writing. And if you’ve …
