It’s 2023, and you just sponsored an influencer with millions of followers to post about your product. … And maybe you feel like you just sold your left kidney to pay for it. It won’t be long until you realize that you’re not going to generate the returns you want with this approach. Don’t say …
Sure, you’ve built links to English content countless times. But now you find yourself trying to build a presence in non-English markets, and things are challenging and tedious because: There are more ways to violate Google’s guidelines and get in trouble. What’s successful in one market doesn’t work in another. International link building knowledge remains …
Looks like more and more brands are promoting affordability in their marketing campaigns. Feeling thrifty Households are feeling the rising prices, and shoppers are getting more careful with their money. So many brands have started changing their marketing narrative, promising value for money in every advertising campaign. Saving with style Now, most of the brands …
Heads up, SEOs. Gary Ilyes—one of Google’s top industry experts on search—has been answering user questions directly on LinkedIn over the past few weeks. And the most recent ones are pretty interesting… Careful with that refresh Gary says that if you redesign a website, there’s a big chance your rankings will become volatile. Or, in …
Ever heard of “odd-even” pricing? The idea goes that people associate odd numbers with bargains and even numbers with quality. We’ve seen this principle repeated ad nauseam, though few articles about the theory link any real evidence. So, we did our best Poirot and decided to investigate. As it turns out, although the odd-even pricing …
Imagine wasting all your efforts to rank on Google… only for an algorithm change to ruin it. Not good. But if you’ve built a following on a social platform or two, you won’t be that affected. That, fellow marketer, is what we call diversification – and it’s a crucial part of any marketing strategy. Diversifying …
Did you see that? A new action button just appeared on certain Instagram business profiles… It looks like a test for a new “lead form” option, which would help you gather user details and generate direct responses on the platform. Instagram is testing lead forms as an action button on business/creator profiles. This could be …
If you do SEO, prepare for your biggest “eureka” moment yet… Ой, 44.71G yandex git sources утекло)https://t.co/wvITjk4hkI — Dmitry Balakov (@dbalakov) January 25, 2023 Yandex—the fourth largest search engine by market share—had its entire source code posted online, along with a list of all 1,922 search ranking factors. You probably heard about Yandex, it’s the …
According to Give and Take – Why Helping Others Drives Our Success, there are three reciprocating styles you can adopt when interacting with other people: Taker (give only when you expect to receive more in return) Matcher (give only as much as you expect to receive) Giver (give more than you expect to receive)
One Small Step Can Change Your Life (2004) is a practical self-help guide inspired by the concept of kaizen – change through small steps. It suggests a variety of simple techniques that can help anyone improve their lives and make lasting changes, one small step at a time. “Kaizen is an effective, enjoyable way to …