2020 was a banner year for grocery retailers: e-commerce sales soared, adding revenue to the bottom line. But how can the costs involved in fulfilling online grocery orders be controlled to protect profits?
As grocery retailers seek solutions that make their click and collect e-commerce operations more efficient, lockers have emerged as an alternative pickup that offers significant benefits compared to delivery or traditional curbside solutions. This article examines how, smart temperature-controlled lockers can help retailers make grocery e-commerce as profitable as possible by providing:
- A contactless, convenient solution for shoppers that costs less than home delivery
- Labor cost savings for grocery retailers
- Economical and flexible solutions to storage challenges
Continue reading “Smart Lockers: The Next Generation of Click and Collect”
Contextual advertising is a targeting method that leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner.
Rather than targeting ads based on user behaviour, ads are served based on the environment in which the ad appears.
Inside this article, you will learn what contextual advertising is, how it works, and several benefits of integrating contextual targeting throughout your advertising strategy.
- The resurfacing of contextual advertising and what’s changed.
- Key differences between contextual and behavioural advertising.
- How contextual advertising works.
- Four reasons why contextual targeting is both effective and beneficial.
- Example use cases from organizations in different verticals.
Continue reading “The Guide to Contextual Advertising”
Shoppers aren’t shopping simple anymore, as most retailers now know. Instead, consumers buy not only through brick-and-mortar stores, but also online, through apps, and even through social media. Further, a shopper may browse online and then purchase in-person. Marketing to a shopper’s roundabout way of buying requires a holistic approach to marketing and data gathering, which will require:
- Staying customer-centric and channel-agnostic
- Integrating technologies
- Leveraging data and partnerships in the organizations
Evolving your marketing strategy to an omnichannel approach using first-party data is not only cost-efficient, but it will drive customer loyalty and increase lifetime value of the brand. Continue reading “Understand marketing for the omnichannel shopper”
Privacy by default is the new normal due to new regulations, consumer sensitivities, and platform restrictions. Advertisers need to keep up with the ever changing identity landscape and embrace a portfolio of targeting strategies to reach consumers.
Learn about new identity solutions gaining traction, why CTV will remain an important piece of any audience strategy, the benefits of activating data on the supply side, and solutions to ensure data is accurately and responsibly sourced.
Future-proof your audience strategy to build a scalable, privacy-centric solution today with our new Advertiser’s Guide to Audience Data.
Continue reading “Build a sustainable audience-first approach to video advertising”
MishiPay is the world’s leading Scan & Go provider, delivering technology to some of the world’s biggest retailers including Flying Tiger Copenhagen, MUJI, SPAR, and Londis.
Read this case study to learn how MishiPay delivered a 14% net increase in sales per user for one of Europe’s largest retailers.
- Understand the impact of enabling shoppers to use their own phone to scan and pay
- Key results and statistics from the deployment
- Featuring exclusive A/B test data
- Scalable technology that integrates with retailer’s existing systems
- Insights into the power of push notifications
Continue reading “Increase store sales by 14% with Scan and Go”
Black Friday and Cyber Monday will be more socially distanced this year — which means more online traffic, less crowded frenzy. But everyone still loves a good deal, so it’s time to get ready — and that means looking at what you need to do before, during, and after Black Friday and Cyber Monday arrive.
These best practices will help you make your partnerships stronger than ever, even in a year that has been a rollercoaster. Check this ebook out to get you ready for a partnership-centric approach in the new normal. Continue reading “A go-to partnerships strategy for the holiday shopping season: What brands need to do before, during, and after”