This article provides strategic analyses and recommendations to assist decision-makers in prioritizing opportunities for improving the post-pandemic patient journey.
Addressed are changes that will likely become part of the “new” healthcare experience expected to emerge after the pandemic, including:
- The elevated priority of marketing and data’s role in driving outreach efforts
- Delivering on the scheduling overhaul and how digital, mobile and self-serve options deliver benefits for patients and providers
- The long-overdue realization of offsite, digital registration and the enhanced data quality that comes with it
- An understanding that social determinants of health have deep relevance to community health and an investment in data – and systems that can interpret that data – are accelerating
- More empathetic, accurate, transparent, and error-free collections and reimbursement functions that build trusting relationships between provider and patient and provider and payer
- …and more.
These and other changes underscore how the pandemic has been an event unlike anything previously seen in American healthcare and has become a catalyst for significant adaptation and innovation.
