The Post-COVID-19 Patient Journey

This article provides strategic analyses and recommendations to assist decision-makers in prioritizing opportunities for improving the post-pandemic patient journey.

The Post-COVID-19 Patient Journey

Addressed are changes that will likely become part of the “new” healthcare experience expected to emerge after the pandemic, including:

  • The elevated priority of marketing and data’s role in driving outreach efforts
  • Delivering on the scheduling overhaul and how digital, mobile and self-serve options deliver benefits for patients and providers
  • The long-overdue realization of offsite, digital registration and the enhanced data quality that comes with it
  • An understanding that social determinants of health have deep relevance to community health and an investment in data – and systems that can interpret that data – are accelerating
  • More empathetic, accurate, transparent, and error-free collections and reimbursement functions that build trusting relationships between provider and patient and provider and payer
  • …and more.

These and other changes underscore how the pandemic has been an event unlike anything previously seen in American healthcare and has become a catalyst for significant adaptation and innovation.

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Content Marketing Guide for industry pros, beginners, and everyone

Whether you’ve been creating content for years or you’re a newbie with no idea where to get started, creating, publishing, distributing, and using content involves a lot of moving parts (and sometimes people).

Content Marketing Guide for industry pros, beginners, and everyone

Staying up to speed on the industry, what methods you should be using, the process that will work best for your team, and the various pieces of content you should be creating can get overwhelming.

Lucky for you, we put together the only guide to content marketing you’ll ever need. This easy-to-follow guide is ideal for industry pros, beginners, and everyone in between.

This article discusses things like:

  • What content marketing is
  • How to establish your goals
  • The essential team members for your content marketing strategy
  • Outsourcing content marketing vs. doing it in-house
  • The tech you need to help you pull it all off
  • Various pieces of content and what they can help you achieve
  • An effective distribution plan
  • How to measure results
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In-Store as a Media Channel to keep up with evolving shopper

Let’s face it: the modern shopping experience has been forever changed, and consumers now expect much more from the brands and retailers they shop with. New shopper behaviors and needs are driving a refreshed focus on in-store shopping — and, thankfully, that means a whole new realm of opportunity.

In-Store as a Media Channel to keep up with evolving shopper

If you want to keep up with the evolving shopper, treating the store as a media channel is a necessity. Data and digital combine in this article to inform a proactive, effective strategy.

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How grocery brands can respond to the evolving customer journey and essential drives changes in grocery experience

Amid the disruption of the ongoing pandemic, the grocery experience continues to transform, both for shoppers and brands. With increased foot traffic, rising consumer expectations, labor shortages, and supply chain obstacles, grocers face a difficult task in future-proofing their brands.

How grocery brands can respond to the evolving customer journey and essential drives changes in grocery experience

So how can grocery brands excel amid this disruption?

In this article, we explore four trends and how successful brands are responding:

  • Leveraging affordability and convenience
  • Using an omnichannel, customer-first approach
  • Prioritizing people and planet
  • Layering data strategies
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State of Visual Collaboration to Remove Virtual Communication Barriers

How is your engineering team working to improve collaboration in a remote or hybrid setting? Check out this article which includes data sourced from product, human resources and operations professionals to help you better understand the common challenges of remote collaboration and top recommendations your team should take to thrive in this environment.

State of Visual Collaboration to Remove Virtual Communication Barriers

Here’s what you’ll learn:

  • The evolution of remote collaboration and the challenges it poses today
  • Our data behind top remote work priorities & how needs can be met with a visual collaboration tool
  • Case studies from top industry leaders on how a visual collaboration tool improved their business
  • How teams use collaboration tools to overcome remote barriers

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Attract to Advance: The Complete Talent Journey Guide

Everything is changing: where we work, how we work, and the tools we use to get the work done as the shifting landscape has challenged us to rethink how we attract, engage, hire, and advance the best talent. Wondering where to start? Our new guide is chock full of solutions, practical strategies, and four proven case studies to help you meet the demands of today’s competitive hiring scene.

Attract to Advance: The Complete Talent Journey Guide

The global workforce is reshuffling. Consider this your starting point for recruiting and retaining talent (and every step in between).

This article is chock-full of solutions, practical strategies, and proven case studies to help you meet the demands of today’s competitive hiring scene. In it, you’ll learn how to:

  • Hook the right people to power your organization
  • Connect with and delight your talent network
  • Simplify and automate talent acquisition
  • Make your next hire an inside job and improve retention

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