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[Book Summary] Good to Great: Why Some Companies Make the Leap…and Others Don’t

Good to Great (2011) presents the findings of a five-year study by Jim Collins and his research team. They identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors that differentiated those companies from their lackluster competitors. These factors have been distilled into key concepts regarding leadership, culture, …

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[Book Summary] Maid: Hard Work, Low Pay, and a Mother’s Will to Survive

Maid (2019) is a memoir that tells a powerful story about a low-income single mother’s experience raising her daughter, working as a maid and struggling to get by in the United States today. A deeply personal account, it also has broader implications, providing insight into the social, cultural and psychological dimensions of poverty.

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[Book Summary] Leadership Unchained: Defy Conventional Wisdom for Breakthrough Performance

We are creatures of habit. We like our routines. We like to do whatever has worked well for us in the past. Yet to become a truly transformational leader, you must turn off the auto-pilot! In Leadership Unchained, Sara Canaday describes the new leadership rules for today’s rapidly changing business environment. To break free, she …

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MarTech and AdTech News Headlines Update on August 12, 2022

New ad automation tool optimizes creatives and audiences Your campaign to-do list just got a little shorter… Meta announced they’re releasing Advantage+, their ad automation tool, to advertisers worldwide. Fewer steps, smaller spend: Advantage+ removes manual steps from ad creation and automates up to 150 ad combinations at once, maximizing your ad performance and lowering …

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Rapidly Trending Topics, Insights, and Analysis Update on August 10, 2022

Psychobiotic Psychobiotics are bacteria that impact the bacterial-brain relationship. Probiotics and prebiotics are both examples of psychobiotics. Multiple studies have linked consuming psychobiotics to better sleep quality, lower stress levels and improved mood. Rising levels of stress and anxiety have also fueled increased interest in psychobiotic products. Furthermore, demand for psychobiotics is expected to grow …

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