Paminy - Page 2 of 67 - Information Resource for Marketing, Lifestyle, and Book Review

Create Engaging & Compelling Digital Stories in 7 Steps

Content is king, they say. While that may be true, “content” is a technical term – soulless. What’s missing in today’s “digital content” is digital storytelling. Content on its own could mean an image, a text, or even just a combination of words. Words alone can be empty and without a positive aspect, will remain unheard, and won’t create a single ripple among our audience on the online surface. Digital stories, on the other hand, do.

Continue reading “Create Engaging & Compelling Digital Stories in 7 Steps”

Startup Guide for Google Analytics

Everyone knows that Google Analytics(GA) is a necessary, and business-changing tool. However, just the word “analytics” is often enough to send any marketer running in the opposite direction. This article is an easy-to-follow guide to getting started with Google Analytics. You’ll learn how to set up your account, implement goal tracking, and use a simple tool to tag the traffic that’s important to you. You’ll also learn about the 5 reporting suites inside GA, and identify the reports that matter to your business. By the time you’re done, you are way more confident in your ability to navigate and reap the benefits of Google Analytics.

What You’ll Learn:

Set up your Google Analytics account
Identify what reports you should be using to gain insights from your data
Understand the basics of google analytics, including the 5 reporting suites, goal setting, and tagging your traffic

Continue reading “Startup Guide for Google Analytics”

WordPress Technical SEO

Search Engine Optimization (SEO) is undoubtedly one of the most important factors in great website building. In this training, you’ll learn the Technical SEO methods and tactics you can use to help improve your rankings without sacrificing your user’s experience. You’ll also get recommendations on SEO Tools that work with your WordPress website.

What You’ll Learn:

Connect your website to Google Search Console
Utilize SEO WordPress Plugin Yoast SEO
Ensure your website meets essential Technical SEO standards and recommendations

Continue reading “WordPress Technical SEO”

How to Build Lead Magnet to Attract Customers

Lead Magnets are one of the most powerful tools in your arsenal to convert traffic into leads, helping you to build a list of prospects that you can nurture over time. In this article, you’ll learn how to create a Lead Magnet that drives a steady stream of leads to your business. Upon completion, you’ll have a Lead Magnet that will provide your customers with more value and keep them coming back for more.

What You’ll Learn:

Learn the process to build a Lead Magnet that increases the number of leads and customers you’re attracting to your offers
Optimize and improve your Lead Magnet using the Lead Magnet Checklist

Continue reading “How to Build Lead Magnet to Attract Customers”

Step-By-Step to Create Funnel-Based Market Research

This article is not a research exercise. It won’t give you pages of reports you’ll never use. Instead, it’ll help you create a funnel based on actual data and the real purchasing behavior of your ideal customers. In this training, you’ll gain an arsenal of tools to learn more about your market, create ads that align with your customers’ needs, and set you apart from your competition.

What You’ll Learn:

Gain a step-by-step process to learn about your market from a variety of perspectives including, keywords, customer insights, competitor analysis, and more.

Continue reading “Step-By-Step to Create Funnel-Based Market Research”

How to Optimize and Create High-Converting Landing Page for Marketing Campaigns

Developing a high-converting landing page requires a lot of work, but is one of the best ways to see a positive ROI on your marketing campaigns. If you are running any campaigns with a landing page and haven’t run a test, you are leaving money on the table. By the end of this training, you’ll know how to run a split test on your landing pages and discover what’s actually working and what you need to fix to drive more ROI.

What You’ll Learn:

Get the strategy and skills to test your landing page and understand its strengths and weaknesses so you can create a high-converting landing page

Continue reading “How to Optimize and Create High-Converting Landing Page for Marketing Campaigns”