Privacy by default is the new normal due to new regulations, consumer sensitivities, and platform restrictions. Advertisers need to keep up with the ever changing identity landscape and embrace a portfolio of targeting strategies to reach consumers. Learn about new identity solutions gaining traction, why CTV will remain an important piece of any audience strategy, …
MishiPay is the world’s leading Scan & Go provider, delivering technology to some of the world’s biggest retailers including Flying Tiger Copenhagen, MUJI, SPAR, and Londis. Read this case study to learn how MishiPay delivered a 14% net increase in sales per user for one of Europe’s largest retailers. Understand the impact of enabling shoppers …
Black Friday and Cyber Monday will be more socially distanced this year — which means more online traffic, less crowded frenzy. But everyone still loves a good deal, so it’s time to get ready — and that means looking at what you need to do before, during, and after Black Friday and Cyber Monday arrive. …
This past year has been a wild ride for retailers, and this holiday season promises to continue in the same vein. That’s why your influencer campaigns are more important than ever. Read this ebook for tips, trends, and techniques you need to know to succeed in 2021. In this article, you’ll discover: How you can …
With the holidays fast approaching, retailers are gearing up for a season to remember. But it’s vital to remember that a return to “normal” might not take us back to 2019. Instead, successful brands need to capitalize on consumer behaviors that have emerged and re-imagine their in-store experiences to meet the psychological and behavioral shifts …
Two different words. Almost exactly the same meaning. VASTLY different results. How is that possible? Well, it comes down to the psychology of persuasion… And the nuances of language that many people miss. Even one small decision, between two words that are ALMOST the same, can have a big impact on your results. So how …
The pros and cons of content personalisation These days, content personalisation is taking on a whole new level. More than just addressing customers by their first name, brands and marketers are trying to offer a unique and distinct user experience for every individual that interacts with their brand — based on specific demographic information. AI …
Benchmarks on how to build and scale to $100 million in ARR What should my gross margin be? How much should I be spending on R&D as a % of revenue? How does my growth rate compare to peers in the market? What does “typical” and “best-in-class” look like? Entrepreneurs would love to have answers …
In the words of Albert Einstein, “anyone who has never made a mistake has never tried anything new.” Failure is unavoidable, and in fact very important, part of life. In our professional lives, we are guaranteed to experience at least a few failures, whether big or small. What we need to do is learn to …
If you’re an iPhone user like me, you’re likely aware of how many hours you spend tapping and scrolling away each week thanks to a pesky Sunday morning push notification. And if this number is higher than you’d like to admit, it probably won’t come as a shock that two-thirds of eCommerce traffic now comes …
