The European Journalism Centre’s guide to pitching development stories as a freelance journalist is based on real-world advice and experience from both editors who receive pitches and freelance journalists who send them. The article is primarily intended to support freelance journalists in improving their pitches and chances of being commissioned and/or hired by news organisations …
Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …
You’ve heard about the importance of brand storytelling. But, how do you implement it? We got you. Today’s deep dive is a tactical, step-by-step guide on how to use storytelling to grow your eCommerce business.
Let’s start today with a question: if you’re reading two equally good quality content pieces on a topic, which one do you think will stick with you more? The one that’s written using a unique brand voice. Let me give you an example. The productivity space is pretty crowded. Meaning: a piece on creating achievable …
Promotions that offer an extra upgrade (e.g. a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (e.g. 1¢), instead of getting it for free. It’s common to offer free product upgrades or throw in a free gift to make special promotions more attractive. For example …
There is a reason why Snapchat advertises on Twitter and why Tik Tok runs its ads on Facebook. Finding the least expensive ad platform that your target demographic spends the most time on is the fastest way to lower your cost to acquire a customer.
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …
A lot of brands run promotions. And a lot of them run them wrong, leaving money on the table. No bueno… Good news, though: Today, we break down how to run a truly effective promotion for your brand. Walking away from this piece, you’ll have the confidence that the promotions you run for your brand …
When writing the perfect ad copy, it’s important to reveal just enough information so that our audience clicks, but we also want to leave enough to their imaginations — we don’t want to give away all of our tricks at once! However, writing mysterious ad copy that still aligns with the social media platforms’ policy …
Travel anxiety can be a real hindrance when it comes to enjoying your trip. But don’t worry, there are ways to deal with it! In this article, we will discuss some tips that will help reduce stress and make your travel experience more enjoyable.
