How To Earn Money From Podcasting During COVID-19 Pandemic

We are in a unique time that this nation and the world has never seen in our lifetime. Government dictates of closing business, churches and social gatherings. Fear of personal safety. Staying in your own home and not even attending family BBQ’s or our normal family gatherings.

Podcasting in a Time of COVID-19 Pandemic
Podcasting in a Time of COVID-19 Pandemic

Yes, this is a unique time in history. We are doing things most people never considered before.
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Online Ordering: A Business Survival Guide

Accelerated by COVID-19, online ordering is a critical way for businesses like yours to meet customer needs. Do you have an online ordering solution that allows you to bypass third-party fees, control your brand (and more importantly, consumer) experience, and stay connected with customers off-premise?

Online Ordering: A Business Survival Guide
Online Ordering: A Business Survival Guide

Explore this article for the latest on the state of this solution and how your business can benefit from it. Continue reading “Online Ordering: A Business Survival Guide”

The Future of Recruiting: How COVID-19 is transforming hiring

COVID-19 changed the workplace forever. You’ve had to react quickly and find creative ways to carry on with business — especially when it comes to hiring.

To help you handle it all, take a look at LinkedIn’s new Future of Recruiting: Asia-Pacific report. Learn about the biggest changes happening now, predictions on what the future holds, and words of wisdom from talent leaders around the world.

78% of talent professionals in the Asia-Pacific region say virtual recruiting will outlast COVID-19.

The way you recruit changed overnight. With constantly shifting business needs and fewer resources, you moved your company through historical challenges and started to rethink your approach to recruiting from the ground up.

To help you thrive in this new environment, we surveyed thousands of your peers, interviewed recruiting leaders across the globe, and analysed exclusive LinkedIn data.

Read on this article to discover:

  • Why tapping into internal talent pools is vital
  • How recruiters can play a leading role in diversity
  • What recruiting skills will matter the most in the future
  • Be prepared to navigate this new world of recruiting.

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Data and Insights Show How COVID-19 Is Changing Consumer Habits

The holiday season typically brings the biggest sales—and corresponding returns—for retailers. With this year’s exponential growth of eCommerce and uncertainties over in-store shopping due to the sharply rising number of COVID-19 cases, our data shows that 80% of holiday shopping will be done online.

Data and Insights Show How COVID-19 Is Changing Consumer Habits
Data and Insights Show How COVID-19 Is Changing Consumer Habits

With this year’s rapid acceleration of eCommerce and the quickly rising number of COVID-19 cases this fall, our data shows that 80% of holiday shopping will be done online. And with eCommerce returns rates at nearly 3x that of in-store purchases, retailers will potentially face more returns than ever before. This article reveals more findings from our recent survey of over 2000 US consumers, and understand how, when, and in what amount your customers plan on returning holiday purchases.

In this article, Optoro discusses the results of a survey of over 2000 US consumers to understand how they plan on shopping for and returning holiday purchases. In it, you’ll learn:

  • The rate of returns retailers might expect, and when to expect them.
  • The methods in which consumers now prefer to return items
  • How retailers can meet consumers’ changing expectations this holiday season

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How to Build a Successful Lead Generation Strategy Working With PR Agency

Why content is the missing link to drive more leads?

Both PR and inbound marketing rely heavily on quality content. If the story doesn’t fit, then say goodbye to your prospect.

How to Build a Successful Lead Generation Strategy Working With PR Agency
How to Build a Successful Lead Generation Strategy Working With PR Agency

78% of marketers are rethinking the tone of brand messaging & positioning as we approach 2021 and beyond.

Ask yourself: Have you considered the impact of your current tone on building connections with your audiences?

65% of marketers are assessing & auditing their content strategy.

Ask yourself:

  • Where does your PR strategy fit along the buyer journey?
  • Will an adjustment of pace help your content to resonate better?

47% of marketers are building better integration between content and demand generation.

Ask yourself:

  • Are you utilizing your PR team for campaign development and storytelling initiatives?
  • How are you optimizing your stories across channels?

Leaning on the integration between PR and content marketing is critical to sustaining and building pipeline momentum. Read on this article to build a content marketing formula for inbound success with your PR agency. Continue reading “How to Build a Successful Lead Generation Strategy Working With PR Agency”

The Impact of COVID-19 on Open-End Funds

In the last decade, the popularity of open-ended funds has grown. Before the COVID-19 pandemic, investors’ strategies included pursuing long-term income generation combined with less volatility, making open-ended fund strategies attractive.

The Impact of COVID-19 on Open End Funds
The Impact of COVID-19 on Open-End Funds

However, the increased volatility in the market has investors questioning their investment strategies. How has COVID-19 impacted these strategies? Read on this article to learn more.
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