Make Payment Optimization a Part of Your Core Payment Strategy

Decrease Payment Processing Fees and Increase Your Sales Throughput While Being PCI Compliant. Getting locked in with a single Payment service provider (PSP) can lead to loss of flexibility, higher payment processing costs, lost sales due to false-positive declines, and loss of control over payments data – putting a strain on revenues. Fortunately, payment optimization is an easy-to-integrate remedy to vendor lock-in.

Make Payment Optimization a Part of Your Core Payment Strategy

Read this article to learn:

  • How to gain control over your payments strategy and deliver a better experience with all the features and payment methods you need
  • Why payment optimization reduces payment processing costs by routing to the best provider for each transaction, based on card type, geography, cost, and more
  • How adopting payment optimization enables merchants to maximize payment transaction throughput by minimizing false-positive declines
  • The advantages of gaining ownership and portability over payments data by avoiding vendor lock-in
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How To Reach Digital Natives on Social Media

As Generation Z flies the coop and joins Millennials in the workforce, the two generations are poised to overtake Baby Boomers as the dominant U.S. consumers. Brand competition to win their business is heating up.

How To Reach Digital Natives on Social Media

While both generations fall into the category of digital natives, there are important distinctions to recognize. Clear aesthetic lines are being drawn—Millennials can keep skinny jeans and side parts, Gen Zers wants a loose fit and middle parts—but the nuances go deeper than that.

Let’s take a closer look at the data from the latest Sprout Social Index™ to identify what marketers need to know to win over digital natives on social.

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Cyber 5 Matters Checklist for Retailers to Make the Most of Black Friday to Cyber Monday

The Cyber 5 weekend—from Black Friday to Cyber Monday—is almost upon us. And it promises to be a big one.

Identifying what you need to be prepared for in an era of uncertainty isn’t easy, but you’re not in this alone. We’ve broken down what you need to do to prepare into easy-to-follow to-do lists so you’re ready for anything that comes your way.

Cyber 5 Matters Checklist for Retailers to Make the Most of Black Friday to Cyber Monday
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How Data Analytics Deepens Brand and Retail Partnerships

Retailers and suppliers are collaborating more than ever before. In a 2020 Coresight Research report, respondents said collaborating improves customer service and operations. It also creates a stronger promotion strategy and more advantageous pricing.

How Data Analytics Deepens Brand and Retail Partnerships

However, retailers and brands also agree they need to partner more to improve the customer experience and grow sales. The report found that of those who said collaboration is challenging, 62% of retailers and 56% of suppliers cited limited data transparency as a key barrier.

Advanced data analytics enables more productive use of data, streamlined promotional processes and stronger content—in a discreet, controlled environment. In this article, we highlight three key areas where retailers and suppliers can collaborate more effectively:

  • Retailer data in exchange for product promotional support
  • Shared technology and platforms for time-consuming tasks such as creative approvals
  • Content and commerce integrations for better consumer focus

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The Guide to Programmatic Audio Advertising

There’s no better time than now to embrace audio advertising. There’s been rapid growth in audio content available for streaming, and today’s connected consumer spends over 6 hours per week listening to digital audio.

With programmatic audio advertising, you can connect with a growing audience in today’s highly mobile and connected consumer environment, right in their ears.

You can connect with a growing audience in today’s highly mobile and connected consumer environment

In this article, we’ll break down what programmatic audio is, the benefits it can bring for your brand or organization, and how to create your first set of audio ads.

What’s Inside:

  • A breakdown of what programmatic audio advertisements are.
  • The benefits of using this digital channel for your brand or organization.
  • How to create your first audio ad.
  • Best practices with audio to increase engagement.
  • Building brand awareness for B2B through audio campaigns.
  • How to include audio in your digital strategy.
  • “Americans Are Spending More Time Listening To Digital Audio
  • B2B Audio Campaigns Are Effective at Boosting Brand Awareness
  • The Perfect Channel to Convey Your Brand Personality
  • Audio Ads Have High Engagement and Recall Rates With Listeners”
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How Digital Payment Experiences Drive Action

Discover how automotive businesses can drive sales and loyalty—and overcome market challenges such as the current automotive shortage—by meeting consumers’ accelerating preference for digital experiences.

How Digital Payment Experiences Drive Action

In Onbe’s 2021 Automotive Survey, we set out to map consumer expectations for the car-buying experience and learn how automotive businesses can meet changing preferences, deliver incentive offers that drive action, and build lasting customer relationships.

Read this article to learn:

  • How to engage young millennials—68% will get a car in the next 18 months
  • How to win sales with incentives—as little as $25 is proven to spark action
  • The power of digital promotions to drive spend-back at the dealership
  • The secret to staying agile in the rapidly digitizing automotive landscape
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