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Postbiotics – Rapidly Trending Topics, Insights, and Analysis

Postbiotics are a byproduct of the prebiotic and probiotic digestion process. Enzymes, short-fatty acids and bacterial lysates are some examples of postbiotics.

Postbiotics - Rapidly Trending Topics, Insights, and Analysis

Demand for this product category is growing mainly because early research has suggested that postbiotics may provide a number of potential health benefits, including:

  • Reducing allergy symptoms
  • Relieving constipation and diarrhea
  • Treating colic symptoms

Postbiotic supplements are not yet widely available. But we are seeing a growing selection of postbiotics being sold, primarily via DTC.

For example, one popular pack of postbiotics generates around $60K/month on Amazon.

What’s Next

Postbiotics are part of the Microbiome Therapeutics meta trend.

The number of microbiome therapeutics studies published last year increased by 15%, suggesting that the space is getting more attention.

This is leading to more microbiome supplement launches. The Mintel database estimates that microbiome product launches increased by approximately 17% last year.

And it’s looking like this space has plenty of future growth — the market for microbiome therapeutics is expected to increase 8x in the next four years.

Synbiotics and prebiotics are examples of trending microbiome therapeutics.