Weighted stuffed animals are plush toys that weigh significantly more than traditional stuffed animals (typically between 2 and 5 pounds.) Certain studies suggest that heavy stuffed animals can initiate a relaxation response, which can help children with ADHD and anxiety. This use case is the main reason that this product category is taking off.
In fact, one highly-rated weighted stuffed animal generates around $58K/month on Amazon.
Weighted stuffed animals are part of the Deep Pressure Simulation meta trend.
Around 10% of US children suffer from ADHD, whereas another 7% suffer from anxiety.
And parents are increasingly turning to deep pressure simulation as a natural treatment option.
Sensory swings and sensory socks are examples of trending deep pressure products.