RevOps is an approach for maximizing an organization’s revenue. Specifically, RevOps brings various business units (marketing, sales, operations, finance and more) together around one shared principle: growing revenue.
While this practice is still in its infancy, Gartner estimates that there will be a quick RevOps adoption cycle: by 2025, 75% of the world’s highest growth companies will have a RevOps strategy.
RevOps is part of the EverythingOps meta trend.
Aligning operations with broader business strategies is an emerging concept among companies seeking to improve performance.
Examples of trending operational business practices include:
- FinOps is a practice that allows businesses to better manage and optimize their cloud spending.
- DevOps is a set of business tools and philosophies to increase the speed of application and service delivery.
- ITOps refers to the alignment of various business units to acquire and maintain physical IT assets.
- SecOps refers to the collaboration between operations and cybersecurity in an effort to automate security and operations tasks.