Oof, talk about Monday blues. Back the ban Six more US senators have sponsored legislation to give president Joe Biden powers to ban TikTok in the country. The US Congress will question TikTok CEO Shou Zi Chew on March 23 before deciding on next steps. No more kiwis Meanwhile, New Zealand is the latest country …
Social Media
Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …
As Rocky Balboa would say, fighters fight. And it looks like TikTok won’t go down without one. Turns out the company is considering a few potential scenarios to avoid crackdowns by European and US governments. Worst case scenario? Bye, ByteDance Leaks from inside the company claim TikTok’s leadership discussed breaking off from parent company ByteDance, …
… At least if you’re trying to build audiences on Facebook, Instagram, and Twitter. According to a new report, major social platforms saw a drop in overall engagement between 2019 and 2022. What a let down It’s not just a decline in user activity, but also in accounts posting content on the platforms. Facebook’s overall …
The news out of Twitter HQ reminds us of our bedroom temperature: too cold one minute, too warm the next. It looks like the app plans to strip away the free access tier and throw on several significant price increases… Who can use the thermostat Elon Musk tweeted earlier that Twitter’s free API has been …
Good news: AI-based ad campaigns do bring good results… according to Meta, at least. The company shared a new report that shows Advantage+ shopping campaigns saw a 30% increase in return on ad spend (ROAS) compared to last year. Mixed emotions Meta says there were 20% conversions more than the year before, and points out …
Zucked (2019) is one early Facebook investor’s personal warning about the dangers of the platform. It vividly describes how Facebook is damaging both public health and the health of our democracies. From manipulating public opinion to building our addiction to technology, the picture painted in Zucked is of a business unmoored from civic or moral …
If you want to be the most interesting person in the room, be interested in other people’s… business interests. Or simply target them. LinkedIn announced an interest targeting update to help you get your ads in front of the right people. Could you be more specific LinkedIn is segmenting these interests into three categories and …
You know how opening the blinds brightens up a room—and reveals the dust? Meta is rolling out an improved version of its “Why am I seeing this ad?” feature globally to increase ads transparency across platforms. And there’s definitely light and dust to be found… A look inside the machine These updates will give you …
Since 2021, TikTok’s Promote tool has made it possible to turn organic vertical videos into ads. Pretty cool. Now the company is adding a few more features to Promote which should give you more options around who you target – and what you’re targeting them for. So shiny In a bid to “make advertising easier …
