Three things we can count in the billions: Jeff Bezos’ dollars, the number of trees planted since 2020… and the number of social media users. According to the Digital 2023: Global Overview Report, Facebook and YouTube are the most used social media platforms in the world, with 2.95B and 2.5B users respectively. ⚡️THREAD: Global Social …
Social Media
Jack of all trades, master of none is all well and good… until it comes to your advertising strategy. Because gone are the days when a brand can invest in Facebook Ads and call it a day. Today’s economy calls for a more holistic approach to advertising, and that means investing in organic social media, …
Watch out, payment platforms… the bird has been spotted migrating into your territory. Turns out Twitter has been applying for the required licenses to become a payment platform in the US, according to the Financial Times. Musk has said he wants Twitter to offer fintech services such as peer-to-peer transactions, savings accounts and debit cards, …
Head’s up: Twitter wants to bring more transparency to the feed. So the platform has updated its Paid Partnership policy, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. Everything out in the open And just so you know, Twitter says certain organic, non-promoted Tweets can still be considered “paid product …
Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
A top European Union (EU) official has urged TikTok to comply with upcoming content rules or face a ban. Yikes. What he said: EU Internal Market Commissioner Thierry Breton tweeted, “With younger audiences comes greater responsibility.” With younger audiences comes greater responsibility. As a platform reaching millions of young Europeans, #TikTok has to fully comply …
The clock’s been “tiking” for TikTok ever since the US banned the app on government devices. And TikTok is already making moves to prevent a nationwide ban from happening… Transparency talks: The discussions between ByteDance—TikTok’s parent company—and US officials and lawmakers are becoming more urgent. So ByteDance has proposed “measures to ensure oversight” in an …
The bird was chirping a lot over the weekend. Let’s start with the “free money for advertisers” part… Tweet cred: Twitter plans to offer free advertising credits, matching whatever you spend on your ads up to $250,000. In other words, if you spend $50 on ads, you get $50 worth of free ad credits. Tempting. …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
