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Twitter announced Adjacency Controls – a feature that should help you prevent ads from appearing above or under tweets containing keywords you’d rather avoid. Keep calm and run ads: Twitter is looking for ways to assure advertisers they can still promote their brands despite “moderation concerns.” If you’re worried your ads may appear alongside hate …

Read More about Twitter: New feature helps you choose where not to place ads

No, we don’t mean the United States’ proposed banning of the platform. TikTok released its What’s Next 2023 Trend Report, outlining key marketing and content creation shifts that could happen in the coming year. TikTok predicts three “major forces” will drive changes: Actionable entertainment, or, incorporating platform-native entertainment content in your promotions.  “When advertising messaging …

Read More about What’s next for TikTok?

Say what you want about Twitter, you can’t deny it’s been crazy productive over at HQ. The blue bird announced a boatload of updates over the weekend… Hooray, more control: Twitter is rolling out an option that helps you prevent your ads from appearing between tweets that contain certain keywords. Basically it lets you “flag” …

Read More about Twitter: More controls for ad placements, new @handles, and the return of Blue

Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …

Read More about Meta: It’s finally possible to target Instagram followers with Facebook Ads. Here’s how
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