Strategy The end of the third-party cookie is near! Cookiepocalypse hits in the second half of 2024, and while we’ve all been warned, it seems like a number of newsrooms are still figuring out their next steps. This report from the Reuters Institute clearly explains the implications for your newsroom, and how to mitigate its …
AdTech
One of these ad policy updates feels like a nudge, the other feels like a pound on the table. Guess which one is which… Microsoft is urging marketers to migrate from Expanded Text Ads to Responsive Search Ads (RSA). They’ve extended the deadline to February 1st 2023. If you’re still in the migration process, Microsoft …
The digital media landscape may find new ways to evolve, but one thing remains constant: the importance of ads. Paid ads are still the leading channel for monetization across the board (Google has been on top for quite a while). But over the years, our approach to how we benefit the most from ads has …
Advertising for your business online can come in many shapes, sizes, and forms. With every business having unique and different qualities, there never seems to be a one size fits all advertising strategy. What works for one business may not work for another. With this in mind, having a customizable way to promote your business …
ROUNDING UP THE STACK ADVERTISING: Put on your poker face. Google is updating ad platform serving capability to allow gambling ads on additional platforms. The policy will roll out sometime in September. META: WhatsApp’s first end-to-end shopping experience just launched in India. Users can browse popular e-commerce app Jiomart’s entire grocery catalog, add items to …
Baijiu Baijiu is a sorghum-based spirit (although other types of grains are sometimes used.) The beverage is very popular in China. In fact, in terms of gross amount consumed, baijiu is the most popular spirit in the world. However, the drink is still relatively unknown in Western markets. Previous attempts to popularize the product among …
Dealcoholized Wine Dealcoholized wine, as the name suggests, is a wine that contains almost zero alcohol. Dealcoholized wine tends to have a weaker taste. Which is why many amateur wine drinkers use dealcoholized wine as a way to adapt to the taste of traditional wine. This product is trending also due to the fact that …
TikTok vs Google Last year, TikTok took over Google as the world’s most popular website (it also beat Facebook as the most popular social platform). From a demographics perspective, this means it’s not just Gen Z’s on there — the platform shares more than dancing videos. TikTok is now home to educational and instructional videos, …
Code Visualization Tool A code visualization tool visualizes code as a diagram, which allows developers to see the structure of their code. They’re used for projects that require large quantities of code as visualizing code helps create cleaner and more efficient code architectures. Code visualization tools are increasingly used to supplement other code analysis tools …
There is a reason why Snapchat advertises on Twitter and why Tik Tok runs its ads on Facebook. Finding the least expensive ad platform that your target demographic spends the most time on is the fastest way to lower your cost to acquire a customer.
