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How you can build a PPC audience framework for a privacy-focused future

It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …

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Your products may get more visible on Google, plus an Ads update

Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …

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Product photography ideas that will make your ad campaigns and websites pop

Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …

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How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …

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Coming soon: Managing multiple ad channels from Microsoft Ads’ dashboard

Your campaigns may be smart… But are they “running ads on Instagram, Facebook, and Google from Microsoft’s dashboard” smart? Is this… synergy? The new Smart Campaigns feature will help you run ads across all four advertising platforms from a single interface. Microsoft says their AI will “automatically optimize budget for best performance from across all …

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Guess who has the most engaging ads?

Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …

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