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Artificial Intelligence: ChatGPT is still an advertising intern

Marketers and creators have been fawning over the wonders of AI songwriting, storytelling, and problem-solving, but… … ChatGPT doesn’t actually “know” that much. Or so its creators say. Not quite a whiz kid OpenAI’s chatbot can’t “distinguish fact from fiction,” resulting in… Confident inaccuracies, like claiming “it takes 9 women 1 month to make a …

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Writing: Want to make great video ads? Use this simple story structure

Here’s the anatomy of every yawn-inducing video ad: Monotone voice-overs, stock footage, sitcom episode length, and most importantly, the lack of story. Aazar Shad recently shared a great breakdown of Apple’s AirTag commercial, confirming once again that a captivating story is the alpha and omega of any engaging video ad. The most important skill you’ve …

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