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Imagine this You’re analyzing website performance in Google Analytics when you notice a product landing page with a 10% conversion rate. It’s the perfect blend of a good offer, a good product, and a smooth purchase flow. It’s a conversion machine… The lightbulb moment You know how to drive traffic with Meta Ads, so you …

Read More about Advertising: Watch out. You might be making this Meta Ads conversion rate mistake…

Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …

Read More about Microsoft: So long, manual bidding

You’ve probably heard the news by now… In August, Google will remove similar audiences from all ad groups and campaigns, which means you’ll have to find another solution to replace this extremely efficient targeting feature. Luckily, Chelsea So wrote a useful guide that should help you transition smoothly to a different, equally efficient strategy. Pack …

Read More about Advertising: It’s time to transition away from Google similar audience segments. Here’s how…
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