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Microsoft: New ad type for healthcare services just checked in

Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. Show me where it hurts These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your …

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Advertising: Why B2C ads work on LinkedIn—and what to know about successful ad creatives

Yes, LinkedIn is primarily a business to business platform. But advertisers forget that behind every thought leader, business owner, or SaaS team member, there’s your everyday business-to-consumer (B2C) shopper. Plus, most of them have high purchasing power, and according to LinkedIn, they come to the platform with a more “intentional,” consumer-friendly mindset. OK, so… Should …

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Advertising: Active Bing users spike, Spotify reaches half a billion listeners, debuts new tools

Maybe it’s not enough to pop the champagne, but some important landmarks have been crossed. Came to see the GPT Bing reached 100M active users for the first time, just one month after releasing its AI-powered search engine. Of course, the company acknowledges that a million new Bing preview users “boosted” the road to 100M, …

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Advertising: Best Buy is launching its own self-service ad platform

Oh look at that… another retailer getting in on advertising. Best Buy’s in-house company, Best Buy Ads, is launching a self-service ad platform called My Ads. And we’re making our best “surprised” face… What’s inside This dedicated ad platform lets you purchase, plan, view, and manage select campaigns on the Best Buy network. Advertisers should …

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Microsoft: New: No-code custom conversion setup, Local Search Ads for Bing, and more…

Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you… Look mom, no code If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required. Pretty cool. If you’re interested in setting it up, …

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Google: Performance Max gets a timely update and Local Services Ads are expanding

Not sure about you, but today’s first update makes us want to reach for the suitcase… Just in time for summer vacation Google is rolling out travel goals to Performance Max to help users drive more direct hotel bookings. The campaign creates ads for multiple formats and channels including Maps, Search, YouTube, and soon-to-be-released Hotel …

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