Southeast Asian ad campaigns always bring something new to the table. The rich history and cultural heritage of the region are well reflected in the brand commercials. Moreover, the commercials don’t shy away from addressing issues that are deep-rooted in their society or directly impact their day-to-day lives. If you’ve been planning to launch an …
Advertising
B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C. We know that social media posts with images are more popular and get more engagement. But which images are most effective for B2C? And which ones for …
It isn’t just news and journalism that’s dealing with trust issues. It’s news organisations themselves. A good way to rebuild that trust is to start with your website. Let’s talk about your About page. If your website’s About us page doesn’t have very much about you, I’m going to have a problem trusting you. Or …
Imagine this… You just dropped some serious cash on a new elliptical machine. After spending an hour setting it up, you stand back to admire your new purchase. This thing has all the bells and whistles! At that very moment your significant other walks in the room and says with a chuckle, “It looks awesome. …
Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …
When writing the perfect ad copy, it’s important to reveal just enough information so that our audience clicks, but we also want to leave enough to their imaginations — we don’t want to give away all of our tricks at once! However, writing mysterious ad copy that still aligns with the social media platforms’ policy …
