This is the part where the “fasten seatbelt” sign turns on… at least if you’re working in Big Tech. Alphabet’s seeing red Google’s parent company reported revenue growth of just 1% last quarter, missing expectations in most areas. YouTube disappointed, and missed ad revenue expectations, earning $7.96B instead of the $8.25B expected, even though Shorts …
Alphabet
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …
