Yes, Valentine’s Day is a few weeks away. But the earlier you set up your ad campaigns, the more likely they are to yield results. David Zimmerman agrees, and he posted a nice step-by-step guide to Amazon Ads that can help you win the eyes, clicks, and hearts of all lovebirds looking for gifts online. …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
It’s been a long, contentious saga, but in the end… Amazon decided to play fair. The tech behemoth agreed to implement a series of changes to its “anti-competitive business practices” to avoid hefty fines from the European Commision. Good call, Amazon: The EU first threatened to sanction Amazon for using non-public user data to gain …
The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar… Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform. Inspire tab will appear as a lightbulb icon, and will display …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
As if you needed any more proof that ads make the digital world go around… Now Yahoo wants in: The company is making Taboola its native ads partner, taking a 25% minority stake in the advertising network. Why? Because “digital advertising has a huge wind at its back over the long term,” according to Yahoo’s …
If you’re running an Amazon Ads account—or multiple accounts—and your files look like Taz from Looney Tunes has just blasted through your folders… you’re in trouble. Navigating through ad folders as clients pile up can become overwhelming and impossibly time-consuming. And it’s nearly impossible to track the changes you make over time. That’s why we …
The e-commerce growth signals seem to be unanimous: It’s moving at a snail’s pace. And the latest reports from two industry heavyweights seem to confirm that recovery is still far and away. Alibaba struggles The Chinese e-commerce giant reported a single-digit rise in quarterly revenue, falling below already low expectations, amid the current economic slowdown. …
Like a McFlurry, reports for these companies were mixed. If only they were Reese’s flavored, too… Shopify is breathing easy again after beating revenue loss estimates with $1.37B in revenue—up 22% from Q3 and $30M more than expected. Not only that, the total value of merchandise sold on the platform rose 11% to $46.2B. Yes, …
If you’re an Amazon merchant or marketer, you may have the least worries when it comes to inflation and the economy… especially during the holiday season. As Evan Facinger points out in his article, people will buy anything on Amazon. So it’s not what you sell, but how you sell it. Evan lists a bunch …