Meta used to be synonymous with social media advertising, Google with search… and together they ruled the digital ad world. But new industry signals show their duopoly is being challenged… Tilting the throne: Meta and Google account for $300B of all forecasted advertising revenue for 2022, with their rivals making up the remaining $100B. $100B …
You can’t see it, but we’re opening our arms as wide as we can because today’s news is thiiiiiiis big… It’s really happening: Email marketing is rolling out to all registered US sellers in early 2023 and will allow you to target: Repeat customers – ordered more than once in the last 12 months. High-spend …
… And they’re rolling out new features to keep you advertising on their platforms. Amazon wants in on email marketing: The company is planning to roll out a new email marketing feature called Tailored Audiences—currently in beta. This tool will let merchants send free emails to existing customers on the platform, including repeat customers, recent …
Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …
Like they say, everyone’s different. What works for some, doesn’t for others. Amazon’s no exception… It’s not a local thing: According to a recent Borrell survey, only 3% of local advertisers use Amazon ads to promote their brands, compared to the 36% that use Google and the 58% that use Facebook. No surprises here, since …
