OK, OK, it’s not that dramatic. But two trends could pose a challenge to online merchants. And they’re coming from the very places brands and customers currently trust the most – marketplaces and influencers. 50/50 split Six years ago, Amazon was taking 35% of each sale. It’s been increasing that cut every year since. And …
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Nom nom nom… looks like Amazon is eating Meta’s share of the pie. In a surprising turn, more and more brands are shifting their ad budgets from Meta to Amazon. Why the change? Marketers have long relied on Meta’s powerful ad targeting. But after Apple’s privacy updates, Meta’s targeting suffered quite a bit. Meanwhile, Amazon …
Bidding, tweaking, tracking. When you do all this manually, you skip lunch, miss meetings, work too late… Instead, you could try to automate repetitive processes in your Amazon Ads management so you can do what you really want: scale and grow your business. 8 ways you can save endless amounts of time with amazon ads …
This is the part where the “fasten seatbelt” sign turns on… at least if you’re working in Big Tech. Alphabet’s seeing red Google’s parent company reported revenue growth of just 1% last quarter, missing expectations in most areas. YouTube disappointed, and missed ad revenue expectations, earning $7.96B instead of the $8.25B expected, even though Shorts …
Yes, Valentine’s Day is a few weeks away. But the earlier you set up your ad campaigns, the more likely they are to yield results. David Zimmerman agrees, and he posted a nice step-by-step guide to Amazon Ads that can help you win the eyes, clicks, and hearts of all lovebirds looking for gifts online. …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
It’s been a long, contentious saga, but in the end… Amazon decided to play fair. The tech behemoth agreed to implement a series of changes to its “anti-competitive business practices” to avoid hefty fines from the European Commision. Good call, Amazon: The EU first threatened to sanction Amazon for using non-public user data to gain …
The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar… Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform. Inspire tab will appear as a lightbulb icon, and will display …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
As if you needed any more proof that ads make the digital world go around… Now Yahoo wants in: The company is making Taboola its native ads partner, taking a 25% minority stake in the advertising network. Why? Because “digital advertising has a huge wind at its back over the long term,” according to Yahoo’s …
