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Email marketing is coming, Amazon is opening up to third-party sellers, and more

You can’t see it, but we’re opening our arms as wide as we can because today’s news is thiiiiiiis big… It’s really happening: Email marketing is rolling out to all registered US sellers in early 2023 and will allow you to target: Repeat customers – ordered more than once in the last 12 months. High-spend …

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Guess who has the most engaging ads?

Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …

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