The App Store is a place where the small can outrank the big with a little bit of optimization. Ariel from AppFigures recently shared an interesting finding: apps that try to “keep their name clean” on the App Store are making one of the biggest ASO mistakes. And by clean we mean not using a …
Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that allows you to customize how your brand information appears across Apple’s apps. You can do this by managing all information directly in the interactive Apple Maps card, including …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …
According to Adam from Appfigures, you can lift your app to the top of App Store rankings, regardless of its popularity score and effectiveness. And all it takes is knowing where to place your keyword. Here’s what we mean… Adam analyzed how apps rank depending on their keywords. In this case, his example was “gif …
Placement here, placement there… It seems Apple is adding a new ad placement every week. So how do you squeeze every ounce of organic traffic? By making the most of your keywords list, of course. Unfortunately, Apple caps the keyword list at 100 characters, meaning you can effectively type 10 to 12 words before you …
We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …
Apple’s flipping the cart this week… We mentioned yesterday how the company dished apps a new blow by making it mandatory to use Apple’s in-app purchases feature for social media boosts and promoted posts. Apple has update its App Store guidelines to require that social media post “boosts” be purchased as IAPs, entitling Apple to …
It’s never quiet in the advertising world. Apple confirms two ad placements: Remember those rumors about Apple expanding their ad servings? The company all but confirmed them in an email to developers. Two new ad placements—one in the Today tab, the other in the You May Also Like section—should be available October 25 in all …
Uh-oh… Get ready for sudden ad interruptions in the middle of your Ted Lasso rewatch. It looks like Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023, in a bid to boost their ad revenue. Ads and originals: Digiday claims Apple held “separate exploratory discussions” with multiple media …