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This is the part where the “fasten seatbelt” sign turns on… at least if you’re working in Big Tech. Alphabet’s seeing red Google’s parent company reported revenue growth of just 1% last quarter, missing expectations in most areas. YouTube disappointed, and missed ad revenue expectations, earning $7.96B instead of the $8.25B expected, even though Shorts …

Read More about Advertising: Down, down, up, down… earnings reports are bumpy

Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that allows you to customize how your brand information appears across Apple’s apps. You can do this by managing all information directly in the interactive Apple Maps card, including …

Read More about Good news and bad news for Local SEO

You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …

Read More about Apple’s SKAN 4 will make it easier for marketers to capture and attribute data. Here’s how…

We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …

Read More about Elon’s message to advertisers, Google’s podcast placements, and more
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