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Good news and bad news for Local SEO

Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that allows you to customize how your brand information appears across Apple’s apps. You can do this by managing all information directly in the interactive Apple Maps card, including …

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Apple’s SKAN 4 will make it easier for marketers to capture and attribute data. Here’s how…

You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …

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Elon’s message to advertisers, Google’s podcast placements, and more

We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …

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You’ll be able to track your ads better, plus push alerts are coming to Safari

Apple’s flipping the cart this week… We mentioned yesterday how the company dished apps a new blow by making it mandatory to use Apple’s in-app purchases feature for social media boosts and promoted posts. Apple has update its App Store guidelines to require that social media post “boosts” be purchased as IAPs, entitling Apple to …

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