Apple’s flipping the cart this week… We mentioned yesterday how the company dished apps a new blow by making it mandatory to use Apple’s in-app purchases feature for social media boosts and promoted posts. Apple has update its App Store guidelines to require that social media post “boosts” be purchased as IAPs, entitling Apple to …
Apple
It’s never quiet in the advertising world. Apple confirms two ad placements: Remember those rumors about Apple expanding their ad servings? The company all but confirmed them in an email to developers. Two new ad placements—one in the Today tab, the other in the You May Also Like section—should be available October 25 in all …
Uh-oh… Get ready for sudden ad interruptions in the middle of your Ted Lasso rewatch. It looks like Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023, in a bid to boost their ad revenue. Ads and originals: Digiday claims Apple held “separate exploratory discussions” with multiple media …
Head’s up if you’re tracking app installs from ads… Apple plans to release SKAdNetwork 4.0, the latest iteration of their privacy API. And there’s a good chance it will wipe out device “fingerprinting”—and advertisers’ ability to track app installs—for good. What’s fingerprinting? It’s the process of collecting device hardware and software parameters—including IP address, OS, …
Meta used to be synonymous with social media advertising, Google with search… and together they ruled the digital ad world. But new industry signals show their duopoly is being challenged… Tilting the throne: Meta and Google account for $300B of all forecasted advertising revenue for 2022, with their rivals making up the remaining $100B. $100B …
We had to whisper “correlation is not causation” under our breath 12 times while writing this. What’s going on: According to Appfigures’ recent report, 61% of the highest earning apps on iOS are using Apple Search Ads. Education apps advertise the most on Apple, with 70% of the top 100 highest-grossing apps running campaigns. Photo …
It’s been more than a year since Apple’s App Tracking Transparency (ATT) update, and truth be told, it’s not all bad… … At least, not for Apple. No bruises on this fruit: According to a recent study by InMobi’s Appsumer, Apple Search Ads reached almost 95% year-over-year growth in terms of advertiser adoption. That puts …
Dana Scully doesn’t believe in aliens, Tim Ferris doesn’t believe in 8-hour work weeks… … And big tech platforms don’t believe in ad fatigue. Outlook is getting crowded: Mobile users with the free version of Outlook are seeing more ads in their email inboxes. The update—which has been rolling out gradually in recent months—shows ads …
The digital media landscape may find new ways to evolve, but one thing remains constant: the importance of ads. Paid ads are still the leading channel for monetization across the board (Google has been on top for quite a while). But over the years, our approach to how we benefit the most from ads has …
