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Effective strategies and insights to scale marketing in other regions

Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.

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Is Your Digital Marketing Program Putting You At Risk? Why Brands Need to Consider The Ad Claims Universe

While the immediacy of digital marketing offers major opportunities, it also introduces risk for brands with its difficult-to-control nature. Learn more in this article. While it’s crucial to let influencers embrace their creativity and develop authentic, relevant content, companies must balance that with protecting their brand. Sure, influencer content can help boost your brand’s reach …

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How Psychology-Based Creative is Changing the Direct to consumer (DTC) Industry

How do you fit hundreds of years of peer-reviewed research, case studies, grand hypothesis, astounding correlations and sensational causations into 1,500 words? The excessive typing alone would probably cause premature arthritis… But I’m a doer and an obsessive overthinker…so I decided to do what I always do and use humor to try and explain an …

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[Google] From Likes to Leads: Interact with Customers Online: Case study for How BLK & Bold found its brand voice

Previously, you learned that brand voice is the distinct personality a brand takes on in a company’s communications. It’s how the attitudes and values of a brand are reflected in public content, including social media content. This case study describes how the founders of BLK & Bold, a coffee company based in Des Moines, Iowa, …

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