In the age of digital saturation, where consumers are constantly bombarded with information, brands must go beyond traditional advertising to genuinely connect with their audience like a legit online casino Canada. Storytelling emerges as one of the most potent tools in a brand’s arsenal to forge these connections. It has become paramount for brands to …
Branding
Imagine this: You search for your brand on Google and a competitor’s ad pops up right next to yours. Oh no. “They’re bidding on my keywords,” you think. So you quickly create a branded search campaign and bid on your brand’s keywords to secure real estate against your competitors. You’ve fixed the problem… right? Actually… …
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …
Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …
Since the 1980s, many economists and historians have claimed that the spread of capitalism is the reason for staggering improvements around the world. But if capitalism has done so much good, why are many people in America voicing resentment toward it today? In this book review, you’ll learn why. Discover the history behind the rise …
The best SEOs can climb the search ranks as smoothly as bighorn climb steep cliffs. But the harsh truth is that most SEOs stumble when faced with highly technical website details… like JavasScript (JS). As Justyna Jarosz points out, Google can’t index e-commerce websites with JavaScript blunders, which results in lower presence on the search …
All that glitters might not be gold… but it sure can sell. Oren John points out that luxury brands take 200% more operating profits than their lower-ticket counterparts and are proving to be recession resilient – even in this economy. Luxury brands take in an average of 200% more operating profits than their mid-market counterparts. …
Branding. It seems like a wildcard in marketing. Some people put lots of weight on it, others don’t. In general, though, there’s a tendency among mediocre brands to hire an agency, figure out their “brand identity,” and etch it in stone. Marketers often stick with this initial branding exercise for years and years, even when …
If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …
Ever heard of a meat-alternative brand called SIMULATE? They’re known for viral marketing, bold claims about the future of food, and a more ‘techy’ take on the meat alternatives market—everything about SIMULATE’s marketing screams modern, tech, and young. Not everything they do is perfect… But, when we broke down their marketing, we particularly enjoyed their …
