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Building Loyalty and Profits Through Personalized Retail Promotions

Building loyalty and profits through personalized retail promotions involves developing a strategy that focuses on the customer, their needs, and their preferences. It is important to understand the customer’s buying behaviour and identify their needs, so that promotions can be tailored to their individual requirements. It is also important to ensure that there is an …

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YouTube wants to help you craft the perfect podcast strategy

If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …

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eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

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It’s a creators’ world, we’re just living in it

Brands create content, but influencers get the clicks. That might explain why e-commerce platforms are investing big bucks into native creator marketplaces, according to Modern Retail… Something for everyone: In recent weeks, major players like Shopify, Klarna, and most recently Walmart released native tools that mediate between retailers and creators. Seems like a good move …

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