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[Google] Attract and Engage Customers with Digital Marketing: How a business creates awareness for their products

Businesses use marketing strategies to build awareness among potential customers. You have learned that the first stage of the marketing funnel is the awareness stage. In this stage, potential customers first become aware of a product or service. The customers don’t know about the brand and aren’t seeking out its products or services. Because potential …

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Top 10 Best eCommerce Online Store Platform Site Builder for Small Business

The internet introduced an exciting industry, eCommerce—highlighting creativity, and passion. It made product marketing and inventory management effortless. The best eCommerce platform for small businesses is right at your fingertips. You can access any software through your smartphone. Unlike a brick-and-mortar store, you can serve an international market via your online store. Selling online is …

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[Book Summary] Goals-based Investing – A Visionary Framework for Wealth Management

Goals-Based Investing (2022) explains how the wealth management industry is transforming, how modern portfolio theory is no longer considered modern, and how product evolution and regulatory changes are making it easier for investors and advisors to access market segments that were once the exclusive domain of large institutes.

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[Book Summary] The Adaptation Advantage – Let Go, Learn Fast, and Thrive in the Future of Work

Technology is transforming the world of work faster than ever. At the current crossroads, you face a choice: to dig in or adopt a new mindset. In this week’s reading recommendation, Heather McGowan and Chris Shipley explain how you can come out on top of the technical, business and cultural shifts affecting the workplace by …

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[Book Summary] Atlas of the Heart – Mapping Meaningful Connection and the Language of Human Experience

Atlas of the Heart (2021) is a guide to understanding your emotions and learning how to regulate them. Everyone experiences strong emotions, but most people can’t identify what it is they’re feeling, or work out where the feelings come from. Developing your emotional vocabulary will transform your relationship to yourself, and the people around you. …

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Enabling organisational agility through talent and people success

Over the past two years, the how, when, where and why of work have been challenged like never before. The way in which organisations responded to this disruption made all the difference in determining an organisation’s ability to succeed. Research from McInsey during the pandemic showed that businesses that adopted an “agile model” were able …

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