The book teaches how to write clearly, concisely, and engagingly by following the basic principles, practical methods, and different forms of nonfiction writing. The book provides many examples, exercises, and tips from the author’s own work or from other writers he admires to illustrate and practice good writing. The book is suitable for anyone who …
Communication
Mastering Communication at Work (revised edition, 2021) is a classic guide on leading in the workplace through strong communication skills. It teaches you how to communicate effectively by understanding your listener’s tendencies and motivations. Who is it for? Managers looking for new communication tactics Employees aiming to make the next step up Executives who want …
“Never Split the Difference” draws on Chris Voss’ real-life experience as an FBI negotiator to show how to get the most out of any negotiation in life. While most bargains aren’t a life-or-death matter, Voss’ well-honed tactics are also applicable to less high-stakes matters, like when negotiating for a raise or the price of a …
Behavioral psychologists have come up with various models to classify human personality types. At their best, psychometric tests can help team members understand and appreciate each other better. At their worst, these personality assessments lead to baseless generalizations and, if applied incorrectly, limit opportunities unfairly. In the workplace, the Myers-Briggs model is the most widely …
Journalist Lisa Napoli details CNN’s saga and the life of its founder, Ted Turner. By emphasizing live reports and broadcasting 24 hours a day, CNN, which was the first all-news cable TV channel, turned the news world upside down. Napoli revels in Turner’s eccentric life and powerful personality. A pioneer in broadcasting, Turner seldom gets …
A funny paradox happens at work: Most people think hard before accepting a task, but hardly think at all when assigning a task to someone else. So, your Slack and email are full of messages like… “Hey, can you spin up some new headlines for me?” “Hey, can you review this campaign we’re working on? …
Affirmations help overcome negative thoughts that hinder success, growth, and happiness. Not only do daily affirmations boost our confidence, but it’s also necessary to achieve greatness. Daily positive affirmations rid the mind of any clutter influenced by external chaos. It can change negative thought patterns into positive ones. Affirmations work similarly to the law of …
B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C. We know that social media posts with images are more popular and get more engagement. But which images are most effective for B2C? And which ones for …
