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Book Summary: Competing Against Luck – The Story of Innovation and Customer Choice

If you were the owner of a fast food restaurant that sold milkshakes, and your milkshakes weren’t selling well, how would you go about improving your milkshakes? Would you buy higher quality ingredients? Would you survey customers to see what flavors they would like to see on the menu? Would you focus on one popular …

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This cyber week was like no other. Here’s what we learned.

The frenzied flurry of lightning-fire purchases and unbeatable, online deals have finally settled like a blanket of fallen snow. Consumers had their fair share of splurging and saving over cyber week, while commerce publishers witnessed some key insights developing. From low subscription price points to bumps in affiliate commerce commissions, bargain hunters have not seen …

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How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …

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